Licensing & Brand Extension
We pride ourselves on representing and extending properties that have a truly unique perspective. Our client portfolio–from brands, artists, and designers, to cultural institutions, and influencers–includes well-known names as well as emerging talent, all of whom have a distinct point of view and market position.
We believe that profitable licensing comes from careful planning and strategic brand-building. We view our clients as long-term partners, and maintain the following process to ensure their growth and continued success:
Plan
- Brand equity analysis
- Asset development & management
- Brand materials development
- Licensing strategy
Research
- Market analysis & due diligence
- Category expansion
- Potential licensees
- Retail opportunities
Develop
- Partner sourcing
- Contract negotiation & execution
- Product concept development
- Product approval management
Launch
- Marketing strategy facilitation
- Go-to-market support
- Royalty tracking & collection
- Sales analysis
Grow
- Quarterly licensee reviews
- Financial & retail audits
- Communication management
- Contract compliance
Interested in working with us? Visit our contact page for information and to submit an inquiry.