Licensing & Brand Extension

We pride ourselves on representing and extending properties that have a truly unique perspective. Our client portfolio–from brands, artists, and designers, to cultural institutions, and influencers–includes well-known names as well as emerging talent, all of whom have a distinct point of view and market position.

We believe that profitable licensing comes from careful planning and strategic brand-building. We view our clients as long-term partners, and maintain the following process to ensure their growth and continued success:

Plan

  • Brand equity analysis
  • Asset development & management
  • Brand materials development
  • Licensing strategy

Research

  • Market analysis & due diligence
  • Category expansion
  • Potential licensees
  • Retail opportunities

Develop

  • Partner sourcing
  • Contract negotiation & execution
  • Product concept development
  • Product approval management

Launch

  • Marketing strategy facilitation
  • Go-to-market support
  • Royalty tracking & collection
  • Sales analysis

Grow

  • Quarterly licensee reviews
  • Financial & retail audits
  • Communication management
  • Contract compliance

Interested in working with us? Visit our contact page for information and to submit an inquiry.