New York Botanical Garden
About the Brand
The New York Botanical Garden is a museum of plants, an educational institution and a scientific research organization. Founded in 1891 and now a National Historic Landmark, it is one of the greatest botanical gardens in the world and the largest in the United States. Its beautifully diverse landscape, extensive collections, and programs in horticulture, education, and science give it a grand distinction.
Through licensing, The New York Botanical Garden is expanding into a variety of categories that enable consumers around the globe to experience the Garden and its heritage. The Garden has an immense archive of beautiful art dating back to the twelfth century, which can be leveraged for licensing.
The brand has successfully launched products in a variety of categories including home decor, fabric, tea, fragrance, stationery, calendars, wall art, and outdoor decor, which are available at premium retailers. NYBG also has an exclusive collection of home and garden decor available at Frontgate. Proceeds from sales of licensed products support the Garden’s work in plant research and conservation, horticulture, and education.
A Blossoming Licensing Program
NYBG continues to blossom with global expansion into apparel, fashion accessories, gift and home products throughout the US, Japan and Korea. celebrating five years of collaboration with NYBG, Tea Forte launched the Jubilee Collection, bringing together the best of past collections with a selection of jubilant commemorative tea blends.Growing the New York Botanical Garden Brand
2023 Excellence Awards finalist
Best Brand Nominee – Art, Design, Museum
The unique combination of The New York Botanical Garden’s (NYBG) extraordinary brand heritage, beautiful botanicals, stunning archival art, and cause-related messaging makes for a flourishing licensing program. With global expansion, NYBG’s program continues to blossom with 2022 being its most successful year ever.