How Girl Power is Dominating the Market
Our goal was to elevate fashion illustrator and influencer, Rongrong DeVoe’s, lifestyle brand by creating a relevant and on-trend licensing program in an increasingly progressive and female friendly society. Through our strategic licensing program, Rongrong’s bold illustrations of diverse women and motivational phrases have created quite the retail frenzy. The launch of her multi-sku assortment of planners, journals, stickers, stamps and accessories at craft and hobby channels generated a social media craze that sold out online and at retail. Rongrong’s highly sought after products can be found at JOANN’s, Hobby Lobby, Michaels, TJ Maxx and HomeGoods!