Case Studies

Frank Lloyd Wright Foundation

FLW Brizo Bathroom

The Frank Lloyd Wright brand began licensing in the 1950s and through the Foundation, continues as an important revenue driver to carry forward Wright’s mission and legacy. The Foundation signed Jewel because we understand the intricacies and dynamics of representing cultural institutions and they wanted us to provide turn-key licensing representation.

A Design Icon

Over a 70-year career, Frank Lloyd Wright created the principles of a modern architecture that still advance the way we build and live around the world. Wright embraced new technologies, materials and methods and sought to help inspire people to live a life where beauty is integral to everything around them.

A Lasting Legacy

The Frank Lloyd Wright Foundation carries forward Wright’s vision “to make life more beautiful, the world a better one for living in, and to give rhyme, reason, and meaning to life.”  The licensing program is intended to bring that vision to life through beautifully designed, high-quality products that are accessible to the public.

A Natural Fit

Jewel was hired as the global licensing agency to refine and manage the Foundation’s existing roster of licensees and bring new strategic opportunities to further extend the Frank Lloyd Wright brand and design aesthetic.

The program includes 40+ licensees in a wide range of categories including interior design, home furnishings, outdoor living, gifts and more.

Results

  • Prioritized fewer, bigger, better partners leading to 42% increase of royalty revenue over the past 5 years

  • Steady increase of royalty revenue averaging 10% annual growth

FLWF x Airstream
FLWF x Blackwing
FLWF x Blackwing

Highlights

  • Categories Licensed: Apparel & Accessories, Home Furnishings, Housewares, Home Decor, Food & Beverage, Automotive, Toys & Games, Experiential, Stationery, Footwear and Gift

  • Signed high profile collaborations including Airstream, Brizo, Steelcase, Kith and New Balance

  • The Frank Lloyd Wright Foundation was a winner of Fast Company’s 2024 Innovation by Design Awards for its wide-reaching and discerning licensing plans; 5 Licensing International Award nominations

  • Licensing program highlighted in publications including Architectural Digest, Fast Company, Dwell, Dezeen and House Beautiful

 

 

Recent Collaborations