Case Studies

The Artist Series

The Opportunity

Major national and international retailers are now focusing on supporting and highlighting independent artists and amplifying the voices of diverse creators.

Retailers are choosing to partner with Jewel to be their one-stop shop to develop Artist Series that offer retail accounts a distinct design point of view with a talented group of global art influencers and designers.

Fit + Fresh

Sam’s Club launched a chain-wide pallet program in April with licensee Fit & Fresh for hand-painted lunch kits (including an insulated lunch bag, matching tumbler, two food containers and a reusable ice pack) featuring the artwork of Jewel artists Alja Horvat, Kendra Dandy of Bouffants & Broken Hearts, Cat Coquillette of CatCoq, and Jessi Raulet of EttaVee. The packaging is complete with the artists’ photo and some of their background.

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Mainstream Home introduced a full Artist Series collection of kitchen textiles and table linens highlighting Oris Eddu’s brand, Breathe Live Explore, as well as Rongrong DeVoe and Creative Ingrid.  The artists are prominently featured in the displays and packaging.  Launched at Home Textiles Market in March 2023, the collection will be in stores next year.


Berkshire Blankets

Berkshire Blanket and Home developed an Artist Series collection of throws and robes highlighting EttaVee, Creative Ingrid and Mia Charro.  The packaging and hangtags are branded with an Artist Series logo and highlight each individual artist with a photo and bio about the artist. The colorful collection of warm, cozy throws have been strong sellers at off-price retailers.


Crayola Artist Series features select and diverse groups of renowned artists and reimagines their work in a premium adult coloring format. In this inaugural volume, they spotlight four of our artists whose unique visions inspire your own colorful choices.  The featured artists are Alja Horvat, CatCoq, Mia Charro, and Tania García.

Crayola x Artist Series