Case Studies

How cute and cuddly became a powerhouse brand

Rachael Hale backpacks and lunchboxes

Pawsitively adorable

With global retail sales totaling more than $900 million, Rachael Hale® has been capturing the imagination of animal lovers of all ages for 20+ years. Our objective: to build an evergreen brand that combined adorable animal imagery with trend-forward graphics to capture the imagination of animal lovers year after year.

Two girls wear tee shirts with cats on them
Rachael Hale at H&M

Furever Fresh

Our Creative team continuously provides new and exciting content to keep the Rachael Hale licensing program fresh and on-trend for upcoming seasons. Seasonally released style guides for the brand’s 50+ licensees keep new products in constant development year after year.

A french bulldog in headphones listens to music next to notebooks with cute animals on them

A global tail

The perennially popular Rachael Hale brand is now widely available throughout North America, South America, Europe, Asia, and Australia with an ever-expanding range of items, including apparel, giftware, home textiles, stationery, back-to-school, and much more.