EttaVee by Jessi Raulet

A strategic approach

The objective: to harness the EttaVee brand’s innate ability to uplift and encourage by creating a licensing program that leverages its colorful, distinctive artwork and playful messaging.

Our strategic approach targeted partnerships with select manufacturers and retailers to gradually build a colorful, energetic, and globally recognizable brand.

Cup with swirl design on metallic gold background

All about those vibes

Known for its impactful abstracts featuring bright, beautiful colors, EttaVee– founded by art influencer Jessi Raulet–has quickly become a global sensation. The brand’s themes of whimsy and positivity continue to inspire and delight consumers season after season.

Colorful bottle, bug and travel tumblers on a blue swirl background — EttaVee for Lang

colorful EttaVee bedding set at Pottery Barn Kids — EttaVee for Pottery Barn Kids

A Global Sensation

The craze for EttaVee’s colorful abstracts reaches across the globe into France, Belgium, Switzerland, Italy, and Canada; new programs are in development that will extend the brand into Russia, Turkey, South Africa, and India.

In the U.S., EttaVee products can be found at popular retailers including Target, Home Goods, Barnes & Noble, TJMaxx, Hobby Lobby, Kirkland’s, Michael’s, JoAnn’s, and Pottery Barn Kids & Teen.