Case Studies

EttaVee by Jessi Raulet

EttaVee bedding for Pottery Barn Teen

A strategic approach

The objective: to harness the EttaVee brand’s innate ability to uplift and encourage by creating a licensing program that leverages its colorful, distinctive artwork and playful messaging.

Our strategic approach targeted partnerships with select manufacturers and retailers to gradually build a colorful, energetic, and globally recognizable brand.

All about those vibes

Known for its impactful abstracts featuring bright, beautiful colors, EttaVee– founded by art influencer Jessi Raulet–has quickly become a global sensation. The brand’s themes of whimsy and positivity continue to inspire and delight consumers season after season.

A Global Sensation

The craze for EttaVee’s colorful abstracts reaches across the globe into the United Kingdom, France, Australia, Mexico and Korea; new programs are in development that will extend the brand.

In the U.S., EttaVee products can be found at popular retailers including Target, Home Goods, Barnes & Noble, TJMaxx, Hobby Lobby, Kirkland’s, Michael’s, JoAnn’s, Hallmark, and Pottery Barn Kids & Teen.