Renowned Designer Catalina Estrada partners with Hallmark 

Catalina Estrada at Hallmark Gold Crown

ATLANTA, Georgia – [May 17, 2017] Jewel Branding & Licensing, Catalina Estrada’s North American licensing agent, and Edebe Licensing her global agent, are excited to announce Catalina’s most recent licensing partnership with Hallmark Cards, Inc. for an extensive line of Catalina Estrada branded stationery, gift products and accessories.

Hallmark debuted a stunning Catalina Estrada collection for Mother’s Day 2017 this month backed with extensive social media and PR efforts for this special holiday and beyond. Consumers can’t get enough of Catalina’s refreshing and colorful designs on a wealth of products including umbrellas, totes, scarves, bracelets, cards, gift bags, and paper weights.

Products are sold online at and at Hallmark Gold Crown stores across the USA and in select international territories.

“We are thrilled to be partnering with Catalina Estrada on this inspired collection” said Maria Vopat Shadid, Licensing Account Executive. “Catalina’s joyful and intricate art has a universal appeal that is perfect for honoring mom and the special women in our lives at Mother’s Day.”

“I absolutely loved working with Hallmark on this beautiful collaboration” said Catalina Estrada. “Lending my art to products that bring a smile to people and spread love and beauty is what my brand is all about and Hallmark brought that to life perfectly in this unique collection full of inspiration and color.”

The brand is building powerful momentum in the USA with recent high profile licenses including Hallmark, Bed Bath and Beyond debuting a Catalina Estrada bedding collection this month and Bradford Exchange who launched exquisite collectibles featuring her striking art.

Catalina Estrada is a renowned Colombian designer whose bold designs are inspired by the vibrant colors and power of Latin American folklore and nature. She has successfully collaborated with global brands including Coca Cola, Nike, Levis, Paul Smith, Microsoft and others. With optimism as the brand’s motto and at the core of each whimsical creation, Catalina Estrada reaches and engages a sophisticated female and Hispanic audience.

Categories available for licensing include fashion accessories, apparel, gift, and home décor. Visit Jewel Branding’s booth (2917) at Surtex to learn more about this exciting brand and licensing program.

About Catalina Estrada

Born and raised in Colombia, and living in Barcelona since 1999, Catalina brings all the colors and power of Latin-American folklore and refines it with a subtle touch of European sophistication. Her ability for creating fascinating illusive worlds, full of colors, nature, and enchanting characters, bursts in all of her works. Catalina Estrada has developed exclusive collections for high-profile brands such as SONY BMG, NIKE, STARBUCKS, LEVI’S, CAMPER, SMART, COCA-COLA, MICROSOFT, SOLOMON, PAUL SMITH, ZARA HOME, among many others.

About Jewel Branding & Licensing

Jewel Branding & Licensing is a full-service global brand management and licensing agency. Headquartered in Atlanta, GA, Jewel represents a diverse portfolio of designers and design-based brands including The New York Botanical Garden, Rachael Hale, Tracy Porter, Catalina Estrada and Antik Batik. Jewel develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe.

About EDEBÉ Licensing

Edebé Licensing is a licensing agency, based in Barcelona, focused in the management of premium art & design brands, classic characters and trendy properties mainly targeted to teenagers and adults. Edebé Licensing belongs to Grupo Edebé (an important Publishing House Group in Spain).

EDEBÉ Licensing represents brands as: Santoro’s Gorjuss®, Catalina Estrada®,™, Paddington™, Dakar™, Pumpkin Reports® or Lara Costafreda® among others. For more information, visit:

About Hallmark

For more than 100 years, family owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 27,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gifts in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children’s creativity around the globe. Crown Media Family Networks operates two cable channels: Hallmark Channel and Hallmark Movies & Mysteries Channel. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.


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