Collaboration Includes Future Fragrance Project with International Flavors & Fragrances (IFF)
Edison, NJ, Bronx, NY and New York, NY – Caswell-Massey, America’s Original Perfumers and Chemists, and The New York Botanical Garden (NYBG), America’s premier urban garden, will introduce a new collection of bath products with fragrances inspired by the Botanical Garden.
Established in America in 1752, Caswell-Massey is a treasured American brand with a strong heritage in personal care and fragrance products derived from natural ingredients. The New York Botanical Garden, established in 1891, is world-renowned as a botanical authority and a ‘verdant oasis’ in NYC, whose beauty has served to inspire generations of visitors, including Caswell-Massey’s namesake owners.
Sets of three of Caswell-Massey’s exquisitely crafted luxury soaps will launch in September 2017 featuring three classic floral fragrances– Lilac, Gardenia and Honeysuckle. Each set will retail for $24.00. Hand creams in these same three scents will be also be available. All products will feature NYBG branded packaging and botanical illustrations from the Rare Book and Folio Collections of NYBG’s LuEsther T. Mertz Library, and a portion of the proceeds from the sale of these products will support NYBG’s work in plant research and conservation, horticulture, and education.
Future plans for the partnership include the development of a unique fragrance utilizing the botanicals found at NYBG. This exciting project will meld knowledge and experience of both master gardeners and renowned perfumers from fragrance industry leader International Flavors & Fragrances (IFF). Work on the new scent has already begun.
Caswell-Massey President Nick Arauz, who was appointed in October 2016 , has been tasked with modernizing the much-loved brand while respecting its rich history. Arauz sees these partnerships as a crucial step in this process.
“The creative collaboration between Caswell-Massey, NYBG, and IFF is a natural fit, and we’re honored to work alongside these other iconic American institutions.” Arauz stated. “Since our founding in 1752, we have been driven by a passion for botanical formulations, fragrances, and original remedies created from the natural world. This is a remarkable partnership that enables us to bring the incredible experience of the Garden directly to our customers.”
As a museum of plants founded more than 125 years ago, The New York Botanical Garden is thrilled to partner with Caswell-Massey, an American icon and pillar apothecary brand,” said Meredith Counts, Director of Licensing and Product Development, NYBG. “Their centuries of fragrance expertise, combined with the pioneering sensory science at IFF, promises to make this history-infused collaboration a truly exquisite experience for contemporary consumers.”
“We are proud to collaborate with these two iconic brands and institutions — Caswell-Massey and NYBG — to create something fresh and relevant for a new generation,” said Nicolas Mirzayantz, Group President, Fragrances for IFF. “We each bring our unique heritage, expertise and creativity to this project, as we share our love and respect for nature and all it inspires.”
All of the items that are part of this collaboration will be available at the Caswell-Massey website caswellmassey.com, and at NYBG Shop, in-store and online at nybgshop.org. The partnership was brokered by NYBG’s licensing agency, Jewel Branding & Licensing.
Founded in 1752 in Newport, Rhode Island, Caswell-Massey is America’s original apothecary and perfumery, long considered one of the foremost purveyors of scent and luxury. Caswell-Massey was the formulator of classic American fragrances and an early leader in developing many popular remedies such as their cucumber eye pads, almond and aloe soaps, lotions, and shaving creams. Many of the fragrances offered by Caswell-Massey today are rooted in these bespoke fragrances. As they approach nearly three centuries of being an American Original, they plan to bring out the best from our archives, strengthen their community of loyal customers, and create incredible new products and collaborations worthy of the legendary American brand. Visit their online store at caswellmassey.com and stay connected with them via social media @caswellmassey.
About The New York Botanical Garden
The New York Botanical Garden is an iconic living museum, a major educational institution, and a renowned plant research and conservation organization. Founded in 1891 and now a National Historic Landmark, it is one of the greatest botanical gardens in the world and the largest in any city in the United States, distinguished by the beauty of its diverse landscape and extensive collections and gardens, as well as by the scope and excellence of its programs.
About International Flavors & Fragrances Inc.
International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext Paris:IFF) is a leading innovator of sensorial experiences that move the world. At the heart of our company, we are fueled by a sense of discovery, constantly asking “what if?”. That passion for exploration drives us to co-create unique products that consumers taste, smell, or feel in fine fragrances and beauty, detergents and household goods, as well as beloved foods and beverages. Our 7,400 team members globally take advantage of leading consumer insights, research and development, creative expertise, and customer intimacy to develop differentiated offerings for consumer products. Learn more at www.iff.com , Twitter , Facebook , Instagram , and LinkedIn .