Aimee Kestenberg Expands Brand into New Product Categories
New York, New York – [July 19, 2021] –Aimee Kestenberg, the award-winning designer globally recognized for empowering women through her functional, trend-setting designs, is expanding her footprint to include eyewear, sleepwear, and luggage. Launched in 2013, the namesake designer brand began with handbags to offer practical luxury for women on-the-go and has grown into a powerhouse with a wide range of product categories available at retailers such as Nordstrom, Dillard’s, QVC, and AimeeKestenberg.com.
The new eyewear collection, developed with licensee Planet Earth Eyewear, includes fashionable & durable blue light glasses and readers that launched this Spring at Nordstrom and AimeeKestenberg.com in fun colors, signature prints, and unique frame shapes. The glasses range from $40 – $50. The designer’s sunglasses collection is soon to follow launching for Summer ’22.
In addition, Kestenberg will introduce her chic new collection of Aimee Kestenberg luggage targeted for women in a male dominated category at Nordstrom next month. Developed in partnership with licensee Calego International, the collection will retail between $159 and $199. The collection will expand to other retailers later this year.
“As a designer, entrepreneur, and busy mom of two little ones, my aim is to create pieces that not only look great and feel great but that are as practical as they are fashionable. I design to empower women in mind, body & soul with everything I touch – from luxury leather accessories with pockets in all the right places, to breathable butter-soft sleepwear (with those much-needed pockets for when you’re headed downstairs with a child on your hip, and not enough hands for your phone and water!). We design with our girls’ real life needs in mind and I’m thrilled to be expanding so quickly into the areas of women’s lives they are looking to us for.”
The newest category to the Kestenberg portfolio for 2022 is Sleepwear & Loungwear. True to the Kestenberg design DNA, the collection will be the first of its kind to incorporate functionality to fashionable and highly comfortable sleepwear and robes with Kestenberg’s signature prints and design details that customers will love! The collection, manufactured by licensee Morsam Fashions, will launch at retail Spring/Summer 2022.
“We are thrilled with all the exciting launches and opportunities in development for the Aimee Kestenberg brand,” said Samira Henley, VP Branding Licensing at Jewel Branding & Licensing, Inc. ”It’s refreshing to see how this young, fast growing brand is bringing its signature style, that customers love and seek, to new categories. Their attention to detail, on-trend patterns/colors, self-love messaging, and unexpected functionality really sets them apart as a beloved lifestyle brand for the independent woman.”
Aimee Kestenberg is represented by Jewel Branding & Licensing for licensing opportunities globally. Available categories include footwear, jewelry, fashion accessories, outerwear, activewear, and others.
About Aimee Kestenberg
The Aimee Kestenberg brand delivers casual contemporary designer handbags, travel and accessories for the modern woman. The brand embodies cleaver functionality for womens everyday needs combined with the fearless attitude and effortless style of its global award-winning designer Aimee Kestenberg. Created from the highest quality materials combined with her custom treatments, prints and uniquely sculpted hardware, the pieces not only look great, but are practical to empower busy women on the go.
Launched in early 2013, the brand is currently sold in better department stores and specialty stores across the globe. For more information, visit www.AimeeKestenberg.com
About Jewel Branding & Licensing
Jewel Branding & Licensing is a full-service global brand management, creative services and licensing agency. Headquartered in Atlanta, GA, Jewel represents a diverse portfolio of designers and design-based brands including The New York Botanical Garden, Rachael Hale, Bouffants & Broken Hearts and Stacy Garcia. JBL’s Creative Services division provides manufacturers, retailers and brands with a suite of services and assets to streamline the design, development and go-to-market processes. Trend forecasting, creative direction, style guides, design and product development, packaging design and retail execution are offered with services that are tailored to each individual client. JBL develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. For more information, visit www.jewelbranding.com.