Licensing International Excellence Award Finalists
Frank Lloyd Wright Foundation
The Frank Lloyd Wright Foundation advances the legacy of one of history’s most influential architects by translating Wright’s design principles into contemporary products. Recognized by Fast Company’s Innovation by Design Awards, the Foundation’s robust and growing licensing program includes more than 50 licensees, each focused on interpreting Wright’s principles of organic architecture. In 2025, the program expanded with new innovative introductions. Highlights included the Airstream Frank Lloyd Wright Usonian Limited Edition Travel Trailer, translating Wright’s ideas into mobile living, and Brizo’s Frank Lloyd Wright® Kitchen Collection, bringing Wright’s philosophy into the home through innovative faucet design and intentional asymmetry. The program also introduced Wright to new audiences through unique partnerships, including Areaware’s Blockitecture® Usonian Set of architectural building blocks and an apparel capsule sold at Urban Outfitters and PacSun. Each collaboration preserves Wright’s legacy and the proceeds support the Foundation’s mission to inspire meaningful connections to nature, the arts, and each other.
The New York Botanical Garden
The New York Botanical Garden (NYBG) continues to stand out as one of the most dynamic art- and design-driven cultural brands globally. Rooted in extraordinary heritage, living collections, and a world-class botanical art archive, NYBG’s licensing program invites partners to help people discover beauty, knowledge, and wellbeing in the natural world—while supporting the Garden’s mission. Distinctly modern and design-forward, NYBG encourages partners to reinterpret archival assets through bold palettes, contemporary silhouettes, and fresh storytelling. The program expanded in the U.S. and internationally across Europe, Asia, and MENA with standout launches, including fashion collections from Reiss, Cotton On, TopTen10 Korea, Alex + Ani, and Bioworld alongside new introductions in food, stationery, live florals, and beauty from long-standing partners Tea Forté, BloomsyBox, Clarkson Potter, and Caswell-Massey. Every collaboration supports NYBG’s mission-driven work in global plant research, conservation, horticulture, and education—demonstrating how cultural heritage brands can thrive through innovation and impact.
Natural History Museum
2025 was another standout year for NHM, welcoming nine new licensees across multiple new categories and further expanding our footprint in the U.K. and internationally. Location-based entertainment remained a major highlight, led by the hugely anticipated NHM x Pokémon collaboration launching in January 2026. The launch exceeded expectations, with 105,000 free tickets secured within just one hour. Building on this momentum, NHM introduced its first-ever touring theatre production, Dinosaurs Live!, presented by Mark Thompson Productions, which played to 60 U.K. theatres in 2025, with a further 60 dates already confirmed for 2026. International growth also accelerated, with new agency appointments across North America, China, and South Korea.