Natural History Museum
The Natural History Museum is a world-leading science centre and one of the most visited attractions in the UK. A global source of curiosity, inspiration and joy. We aim to be a catalyst for change, engaging advocates for the planet in everything that we do. Our 350+ scientists are finding solutions to the planetary emergency in all aspects of life. The Museum is an iconic heritage brand known and loved all over the world, and its licensing program develops innovative products that reflect the Museum’s core values and inspire a love of the natural world.
The breadth of the Museum’s collections, encompassing 80 million specimens, and its archives bursting with incredible artwork, enables it to be endlessly creative with the brands it collaborates with and the products they bring to life together, from apparel and stationery to gifting, homewares and toys. The Museum’s licensing team continues to team up with prestigious brands and retailers which share its vision of creativity and sustainability both within the UK and globally.

About the Brand
The Natural History Museum is a globally renowned institution, attracting over 6 million visitors annually and housing the world’s largest natural history collection with over 80 million specimens. Home to 350 scientists, it focuses on biodiversity, climate change, and environmental protection, aiming to create advocates for the planet and tackle the planetary emergency. Its licensing program brings nature to consumers through beautifully designed, mission-driven products.
Licensing Program
- An evergreen brand with a strong licensing program that appeals to a wide demographic
- Winner of 20 licensing awards in 5 years across children and adult categories
- Huge bank of creative assets available exclusively to licensees including 17 style guides and archive with over 9,000 images
Collaborations | Home, Accessories, & Games
Collaborations | Adult
The aim of the adult licensing programme is to develop trend relevant products that have been inspired by nature. Drawing on our vast historical archives, we harness these assets within a contemporary context to develop collections that appeal to design enthusiasts and nature lovers in multiple markets.
Collaborations | Kids
The aim of the children’s licensing programme is to develop product ranges that inspire a love of the natural world. Working closely with licensees and retailers, the programme centres around encouraging future generations of scientists and nature lovers through fun and learning.
Creative Assets | Image Bank
Our image bank contains a wealth of visual assets that have been selected as the most commercial from the Museum’s archives. With over 9,000 images to choose from, key categories include:
- Dinosaurs
- Mammals
- Insects
- Botanicals
- Minerals
- Birds
- Marine Life
- Museum architecture