Rachael Hale

Licensing Objective:

Build on existing licensees and find new opportunities for the evergreen property, Rachael Hale.

Results:

The Rachael Hale brand has been licensing their images for the past 20 years and has over 150 licensees in 60+ countries.  JBL’s focus is North America where we have secured licensees in new categories including luggage, back to school stationery, kids stationery, wall art, gifts, and business to business stationery.   JBL also grew existing licensees and met with retailers in the US and Canada to cross-merchandise licensees at various retailers including Wal-Mart and Target.