Rachael Hale

How cute and cuddly became a powerhouse brand

With global retail sales of more than $900 million over the last 20+ years, Rachael Hale® is a leader in animal imagery that has been capturing the imagination of animal lovers of all ages.  Our objective was to continuously provide new and exciting content for existing and new licensees to keep their products looking fresh and on-trend for their retail customers, which was executed by our Creative Services team released updated style guides for The Rachael Hale® brand with over 50 licensees developing new products with the additional assets.   This evergreen brand is widely available throughout North America, South America, Europe, Asia and Australia with an ever-expanding range of items which include apparel, giftware, home textiles, stationery, back-to-school and much more.