Shell Rummel Paints a Picture in Home

Shell Rummel with her delicate, serene and sophisticated designs has used her painterly hand in bedding and bath. Introducing new collections from Bacova in bath and Ivy Hill Home in bedding this September, Shell is creating works of art for the home.

Shell Rummel is an established Fine Artist whose watercolor artwork has been collected by thousands of private and corporate art patrons both within the US and abroad since 1999. Her early art career focused on gallery exhibition, and Juried art shows where she won the prestigious Urquhart Award. Shell’s focus prior to launching her home designs has been creating beautiful and timeless products for the wedding and Judaic specialty niche markets since 2000. Her designs are among some of the most sought after and highly collected within the industry. Additionally, Shell’s artwork has been featured in national publications such as Martha Stewart Weddings, The New York Times and Jewish Woman Magazine.

Bacova will debut the Nouveau Chic and Beautifully Illuminated collections at the New York Home Textiles Market in September, where it will be on display in their showroom at 295 Fifth Avenue. Both collections are comprised of Shell’s original, award winning, watercolor and ink designs.

Ivy Hill Home is launching coordinating Bedding lines in Nouveau Chic and Beautifully Illuminated as well as releasing Serendipity. “We’re thrilled to be working with Shell Rummel and her beautiful fine art pieces to bring a stunning look to quilts and decorative pillows that appeals to a wide customer base ranging from traditional to contemporary,” said Ed Crowe, CEO, Ivy Hill Home. ( Pease use “Partner”)

“It is a pleasure to be working with Ivy Hill Home and Bacova to further extend The Shell Rummel brand. They have expertly taken my fine art designs and created stunning, high-quality product lines that are truly works of art,” said Shell Rummel.

The Shell Rummel bedding and bath collections will be available in spring 2014 and will complement the existing line of fabrics by Blend, wall art by Metcolors and stationery and home décor by Pictura. The partnership was brokered by Jewel Branding & Licensing, the licensing agency for Shell Rummel.

About Shell Rummel

Featuring the hand painted watercolors of award winning fine artist Shell Rummel, Shell’s studio has successfully been creating beautiful and timeless products for the wedding, stationery, gift and Judaic specialty niche markets since 2000. Shell has become a well known and established presence within these markets and her designs are among some of the most sought after and beloved within the industry. Shell’s artwork has been represented in retail stores and fine art galleries nationwide, and has been featured in juried art shows, fine art exhibitions, and national publications and collected by thousands of private and corporate art patrons both within the US and abroad.

Shell’s unique hand painted watercolor designs feature artwork that ranges from delicate and feminine designs to sophisticated organics that appeal across multiple markets and generations and are available for licensing on home décor, textiles, accessories, apparel, stationery and giftware product lines.

To see more of Shell’s watercolor designs, please visit her website:

About Bacova

Bacova Bath sells coordinated bath accessories, and fashion cotton bath rugs to all key retail customers. The Bacova Showroom is located at 295 5th Ave, Room 814

The Shell Rummel collection will be targeted to specialty retailers and department stores. Please call Rick Lewis, the National Sales Manager for additional information or to schedule an appointment to view the new Shell Rummel collection.

About Ivy Hill Home

Ivy Hill Home’s strength comes from many years of experience in the quilt & home textile industry including design, product development, sourcing, sales & marketing. Ivy Hill Home draws its strength from understanding the market and combining current trends with quality design and product innovation. Our product content core competency is mainly comprised of reversible quilts which come in a variety of fabrics however most are primarily all cotton fill and fabric. Our quilts are oversized, prewashed, commercial dried and cover a wide spectrum of construction techniques including, patchwork, single needle, embroidery & whole cloth.

Our quilts are inspired by a variety of sources which range from extensive research and travels abroad, to our designer Doris Crowe’s own personal collection of thousands of vintage fabrics she has amassed throughout the years. All of our products reflect a passion for the art of home textiles and combine the latest technical innovations with the most current trends in the marketplace.

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