JBL Signs Plum Pretty Sugar

ATLANTA, Georgia – [October 22, 2018]

Jewel Branding & Licensing (JBL) is pleased to announce they have signed fashion lifestyle brand, Plum Pretty Sugar, for licensing representation. Plum Pretty Sugar is recognizable for its West Coast style, as well as its laid back, fresh and confident approach. The brand is rooted in its foundation as a leader in the multi-million-dollar bridal apparel category and has evolved into a fashion brand known for modern and feminine prints in apparel such as robes, dresses, tops and sleepwear. Retailers include Nordstrom’s, Anthropologie, BHLDN, Amazon, Plumprettysugar.com and their own flagship store in southern California.

Founded a decade ago by Charlotte Hale, Plum Pretty Sugar, has quickly grown into a trend and style influencer with a loyal fanbase of 750,000+ followers across their social media platforms. Through active engagement with Plum Pretty Sugar enthusiasts, the brand and design aesthetic speak to young women ranging from Gen Z to Millenials to Gen X.

“We have been ecstatic with the initial response to Plum Pretty Sugar in the short time we’ve been working together,” said Ilana Wilensky, President, Jewel Branding & Licensing. “It is clear that Plum Pretty Sugar is fulfilling an unmet need in the market and reaches a key demographic in a meaningful way.”

Due to the exponential growth and popularity, Plum Pretty Sugar is well positioned to expand through licensing. With several deals already in the works, the brand is planning to expand into additional retail channels in key adjacent categories including footwear, handbags, headwear, athleisure, personal care, home and stationery.

“Ideas can grow stronger when a brand partners with the right company,” said Charlotte Hale, founder of Plum Pretty Sugar. “I’m happy to be working with Jewel Branding to expand the Plum Pretty Sugar brand into new product categories.”

About Plum Pretty Sugar

Plum Pretty Sugar was founded by Charlotte Hale in 2009, taking inspiration from a West Coast backdrop of easy living chic. From Southern California (by way of the UK), Charlotte is the originator and pioneer of the now global multi-million dollar bridal ‘getting ready’ category and her brand, Plum Pretty Sugar holds steadfast as its leader. Plum Pretty Sugar has a product mix and visual identity well-known for its effortless, fresh and feminine lifestyle. For more information, visit www.plumprettysugar.com and @PlumPrettySugar.

About Jewel Branding & Licensing

Jewel Branding & Licensing is a full-service global brand management and licensing agency. Headquartered in Atlanta, GA, Jewel represents a diverse portfolio of designers and design based brands including The New York Botanical Garden, Rachael Hale, Tracy Porter and Stacy Garcia. Jewel develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe.

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