Atlanta, GA –The Foggy Dog, a leading provider of stylish and functional pet products, and Simplified, Emily Ley’s lifestyle brand focused on creating tools that equip, empower and inspire busy women to simplify their lives, have announced an exciting new collaboration aimed at bringing Simplified’s celebrated and modern designs to pet parents everywhere. The partnership between The Foggy Dog and Simplified brings together two beloved brands with a shared commitment to making life easier and more enjoyable.
Launching March 31, 2023 on TheFoggyDog.com, the collaboration introduces a range of fun pet accessories, including bandanas, bowties, collars, waste bag holders, and scrunchies, featuring Simplified’s joyful signature designs.
“I’ve been a fan of The Foggy Dog for years, but when we welcomed our puppy Walter into our family last year, I couldn’t wait to make a big purchase for him,” said Emily Ley, “The Foggy Dog’s dedication to quality and to spreading love and care to shelter pups mirrors the heart and soul of Simplified. It was a dream to connect with Rose and her team to design a collaboration for stylish pups everywhere!”
Rose Shattuck, founder and CEO of The Foggy Dog added, “We are so thrilled to be able to bring Simplified’s iconic, joyful patterns to our pet accessories! I am a long-time admirer of Emily and the brand she built, so when she reached out about a collaboration after getting her adorable pup Walter, I jumped at the chance to work together.”
This collaboration was brokered by Jewel Branding & Licensing, Inc., Simplified’s global licensing agent.
About The Foggy Dog
The Foggy Dog’s mission is to make pet products that are as beautiful as they are functional, because your best friend deserves the best. That’s why their dog beds, collars, leashes, toys and accessories are proudly made in America with the finest materials and freshest designs. And, every order helps a pup in need: the company donates one pound of food to rescue shelters across America with every purchase. Shop online at www.thefoggydog.com.
About Simplified, by Emily Ley
Simplified‘s mission is to equip, inspire, and empower women with the tools and systems they need to simplify their lives. Founded by Emily Ley, Simplified believes there is more to life than overwhelm. By incorporating each color of the rainbow in their designs, they recognize the beauty and uniqueness of each woman and aim to define her seat at their table. For more information, visit www.emilyley.com.
About Jewel Branding & Licensing
Jewel Branding & Licensing is a full-service global brand management and licensing agency. Headquartered in Atlanta, GA, Jewel represents a diverse portfolio of designers and design-based brands including The New York Botanical Garden, Frank Lloyd Wright, Simplified, Rachael Hale, the National Wildlife Federation and Bouffants & Broken Hearts. Jewel develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. For more information, visit www.jewelbranding.com.
FOR IMMEDIATE RELEASE
For additional information, please contact:
Samira Henley, Jewel Branding & Licensing