ATLANTA, GA (April 2025) – Jewel Branding & Licensing is proud to announce it has been appointed the exclusive licensing agent in the United States and Canada for the Natural History Museum, London, one of the most iconic and respected scientific and cultural institutions in the world.
With over 6 million visitors annually and a collection of more than 80 million specimens, the Natural History Museum is a global leader in scientific research, conservation, and education. The Museum’s mission—to create advocates for the planet and lead the charge in addressing the planetary emergency—has positioned it at the forefront of biodiversity and climate science. Its licensing program supports this mission by extending the Museum’s influence beyond its walls, offering consumers mission-driven, beautifully designed products inspired by nature and history.
Already a beloved and well-established brand in the UK, the Museum is now expanding its licensing presence into North America. With rising consumer demand for sustainable and purpose-led brands, the timing is ideal for the Natural History Museum’s growth in the U.S. and Canada. Licensing categories available include home, garden, apparel, accessories, gift, craft, educational toys and games, and stationery.
“We are thrilled to be partnering with Jewel to expand our brand into the U.S. and Canada markets,” said Maxine Lister, Head of Licensing at the Natural History Museum. “Their expertise, coupled with their strong design sensibility and strategic approach, makes them an ideal partner to bring the wonder and relevance of the Natural History Museum to new international audiences.”
With expertise representing cultural and cause-related brands, Jewel is known for crafting thoughtful, long-term licensing strategies that balance commercial opportunity with brand integrity.
“Representing the Natural History Museum is a true honor,” said Julie Newman, Founder and CEO of Jewel Branding & Licensing. “We have deep experience working with cultural institutions, and the Natural History Museum stands apart given its foundation in natural history and its global reputation. We’re excited to bring this incredible brand to life in the U.S. and Canadian markets through compelling, purpose-driven consumer products that inspire and educate.”
The Natural History Museum presents a unique opportunity for U.S. and Canadian licensing partners to collaborate with a globally trusted institution that embodies purpose, heritage, and innovation.
For more information about licensing opportunities, please contact Jewel at info@jewelbranding.com or visit www.jewelbranding.com.
About Commercial Licensing at the Natural History Museum
The Natural History Museum is an iconic heritage brand known and loved all over the world, and the winner of best licensed heritage brand for four years running. Its licensing department develops innovative products that reflect the Museum’s core values and inspire a love of the natural world.
The breadth of the Museum’s collections, encompassing 80 million specimens, and its archives bursting with incredible artwork, enables it to be endlessly creative with the brands it collaborates with and the products they bring to life together, from apparel and stationery to gifting, homewares and toys.
We are proud that the quality of the Museum and its licensees’ work has been recognised with 20 licensing industry awards since 2019. This includes the best licensed preschool or accessories range at the 2024 Licensing Awards, and best brand home décor product or range at the 2024 Brand and Lifestyle Awards. The Museum’s licensing department continues to team up with prestigious brands and retailers which share its vision of creativity and sustainability both within the UK and globally.
About Natural History Museum
The Natural History Museum is a world-leading scientific research centre and one of the world’s most visited museums. Our mission is to create advocates for the planet – people who act for nature. Our 400 scientists are finding solutions to the planetary emergency – from reversing biodiversity loss to resourcing the green economy.
About Jewel Branding & Licensing
Jewel Branding & Licensing is a full-service global licensing, branding and creative agency. Headquartered in Atlanta, GA, Jewel represents a diverse portfolio of designers, design-based brands and cultural institutions, including The New York Botanical Garden, Frank Lloyd Wright Foundation, Rachael Hale, Nikki Chu and EttaVee. Jewel develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. Jewel’s Creative Services division offers trend direction and provides manufacturers, retailers and brands with a suite of services and assets to streamline the design, development and go-to-market processes. For more information, visit www.jewelbranding.com.
FOR IMMEDIATE RELEASE
For additional information, please contact:
Ilana Wilensky
Jewel Branding & Licensing
Telephone: 404-803-0409
ilana@jewelbranding.com
