Licensing International Excellence Award Nominations

Jewel is happy to announce that 2 of our brands have been nominated in Licensing International’s 2023 Excellence Awards.

by Licensing International
April 19, 2023

See All Nominees

NYBG x Tea Forte

Nominated for Best Brand: Art, Design, Museum

The unique combination of The New York Botanical Garden’s (NYBG) extraordinary brand heritage, beautiful botanicals, stunning archival art, and cause-related messaging makes for a flourishing licensing program. With global expansion, NYBG’s program continues to blossom with 2022 being its most successful year ever. Royalties generated in 2022 grew 41% compared to the prior year, with estimated retail sales exceeding $28 million. The program bloomed thanks to significant growth in Asia, including multiple apparel and accessory programs in Japan as well as steady growth in the U.S. in categories including bath & body, fragrance, tea, chocolate, home textiles, stationery, and gift & floral subscription service. Licensed products leverage this legacy brand and the stunning archival art that dates back to the 12th century from NYBG’s LuEsther T. Mertz Library. Royalties from the sale of licensed products support NYBG’s work in plant research and conservation, horticulture, and education.

FLW x Steelcase

Nominated for Best Product: Home Decor

Honoring his legacy, the Frank Lloyd Wright Foundation (FLWF) partnered with Steelcase to revisit, reinterpret, and reintroduce Wright’s designs rooted in his principles to provide products that enhance how we live and work today. Steelcase has a unique connection with FLW, beginning in 1939 when they produced Wright’s revolutionary design—one of the first open-plan office spaces—for the SC Johnson Administration Building in Racine, Wisconsin. Introduced in June, The Frank Lloyd Wright Racine Collection by Steelcase includes both a signature reintroduction and reinterpretation of the desk, chair, and accessories that were originally designed for that building. Featured in Architectural Digest, Fast Company, and Wallpaper, the collection has been updated to accommodate current standards, including consideration for the work-from-home era, but otherwise keeps Wright’s vision intact. Royalties from sales of licensed products support FLWF’s mission of inspiring people to live through meaningful connections to nature.

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