ATLANTA, Georgia – [October 16, 2014] Jewel Branding & Licensing is pleased to announce they have signed Nikki Chu, renowned interior designer to the stars and prominent fashion accessory designer, to extend the Nikki Chu Home brand.
Filled with a passionate love for design, Nikki is known from Miami to LA for her exceptional flare, sleek designs and eclectic taste. Over the past decade, Chu has accomplished a vast range of interior projects as well as fashion collaborations with some of the most accredited names in the industry. Seeking the ‘Nikki Chu’ aesthetic, Access Hollywood partnered with the acclaimed home designer for a post-‐election special featuring Chu’s design ideas for Sasha and Malia Obama’s bedrooms. Since then, she has been considered the lifestyle and design expert for several TV networks such as HGTV, Fine Living, Food Network, Lifetime, Oxygen and E!
After many years of designing successful home collections, Nikki’s self titled collection ‘Nikki Chu Home’ launched earlier this year consisting of chic home accent pieces by licensee, IMAX Home. In addition to partnering with IMAX Home, she is also developing a rug collection that will launch in 2015.
“I am excited to be working with Jewel Branding to continue building the Nikki Chu Home brand,” said Chu. “Given Jewel’s expertise working with designers, I knew they would be the right partner to extend my brand and design aesthetic into a variety of home categories.”
“Nikki’s impressive background as a renowned interior designer combined with her expertise designing successful home products makes her a powerful force in the home industry,” said Julie Newman, President, Jewel Branding & Licensing. “Her modern and eclectic design aesthetic really sets her apart and we’re excited to develop Nikki Chu Home into an affordable luxury brand.”
Categories currently available for licensing include bedding, bath, kitchen textiles, window treatments, tabletop, home décor fabrics and wall décor.
About Nikki Chu
Regarded as Hollywood’s it girl for design, celebrity designer Nikki Chu, has utilized her genius on special projects and cross-‐branding opportunities with some of the nation’s most recognizable brands. From Disney, to Nike, to VillaHome Collections, Moet & Chandon, Xbox, and Fox racing, Nikki Chu has been conjuring up innovative design statements that have served to significantly expand the creative direction of such companies. Creating mass-‐market fashion accessories, and home decor lines, she has garnered tremendous success, while remaining true to the authenticity of each brand.
With all the hype that Nikki has created from her lines and interior design shows, stars such as Tyra Banks, Terrell Owens, and Nick Cannon have all worked with the designer. In 2014, she launched Nikki Chu Home, a brand that understands home, function and fashion with a mission to create “affordable luxury” that combines fashion and lifestyle all in one.
Her designs have been featured in Instyle magazine, and she also has appeared on several networks such as HGTV, Fine Living, Food Network, and E! Entertainment as their go-‐to expert for design. You can visit www.nikkichu.com to learn more.
About Jewel Branding & Licensing
Jewel Branding & Licensing is a full-‐service global brand management and licensing agency. Headquartered in Atlanta, GA, Jewel represents a diverse portfolio of designers and design-‐ based brands including The New York Botanical Garden, Shell Rummel, Tracy Porter, Blissliving Home and Clairebella. Jewel develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. For more information, visit www.jewelbranding.com.