Catalina Estrada Hires Jewel Branding & Licensing for North America

ATLANTA, Georgia – [November 3, 2014] Jewel Branding & Licensing is pleased to announce they have signed Colombian illustrator, Catalina Estrada, for licensing representation.

Catalina is a worldwide illustrator with a bold and distinct aesthetic that has been leveraged by major companies including Coca-­‐Cola, Microsoft, Paul Smith and Nike. Her recognizable designs include vivid color combinations that are inspired by nature.

“We were immediately drawn to Catalina’s unique and distinctive designs because they are unlike anything in the North American market,” said Julie Newman, President, Jewel Branding & Licensing. “Based on the success of Catalina’s licensing program internationally, we feel the timing is right to extend her brand and beautiful illustrations.”

“As we grow Catalina Estrada into a global brand, we’re pleased to be working with Jewel Branding as our partner in North America,” said David Recasens, licensing director at Edebé Licensing, Catalina Estrada’s worldwide agent. “They have the experience and knowledge to build the brand into a major lifestyle program.”

Categories currently available for licensing include bedding, bath, rugs, kitchen textiles, window treatments, tabletop, home décor fabrics, wall décor, apparel, fashion accessories and stationery.

About Catalina Estrada

Unconditional lover of nature. Passionate about colors. Fascinated by textures, details, shapes and beauty. Such is Catalina Estrada, Colombian illustrator based in Barcelona since 1999 who has managed to reinterpret the Latin American folklore with its original strength to make it bloom in deep harmony and simplicity.

Catalina Estrada’s products make up a brand that captivates Europe and the entire world through a distinctive style present in numerous collections in various formats, including wall paper, bed linen, cushions, handbags and travel goods, umbrellas, school products, and many others.

About Jewel Branding & Licensing

Jewel Branding & Licensing is a full-­‐service global brand management and licensing agency. Headquartered in Atlanta, GA, Jewel represents a diverse portfolio of designers and design-­‐ based brands including The New York Botanical Garden, Shell Rummel, Tracy Porter, Blissliving Home and Clairebella. Jewel develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. For more information, visit

About EDEBÉ Licensing:

Edebé Licensing is a licensing agency, based in Barcelona, focused in the management of art & design brands, classic characters and trendy properties mainly targeted to teenagers and adults. Edebé Licensing belongs to Grupo Edebé (an important Publishing House Group in Spain).

EDEBÉ Licensing represents brands as: Santoro’s Gorjuss, Catalina Estrada, Santoro’s Mirabelle, BUFF, Paddington, Dakar or Charuca among others.

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