Deal Between Scandinavian Lifestyle Brand Finlayson and York Wallcoverings

Jewel Branding & Licensing (JBL) is pleased to announce the recent partnership between Finnish heritage brand, Finlayson and wallpaper manufacturer, York Wallcoverings for a new collection of wallpaper featuring design elements originating from Scandinavia. The collection was planned for an early 2020 debut, which also coincides with Finlayson’s monumental 200th anniversary. York Wallcoverings launched a new collection of Finlayson brand peel and stick wallpaper under their RoomMates brand, featuring intricate and unique patterns inspired by a unique blend of nature and Nordic minimalism. Included in the collection are beautiful neutral and pastel toned florals, leaves and plant patterns. The peel and stick Finlayson wallpaper can be easily removed and repositioned on walls throughout the home. Founded in 1820, Finlayson is known for iconic Scandinavian design with roots in social responsibility, innovation and striking elements. It was in the forefront of the Scandinavian design movement and is home to one of the largest archives of recognizable Nordic designs in the world.

“We are thrilled about our new collection of Nordic inspired wallpaper with Finlayson,” said PJ Delaye, President of RoomMates. “The minimal, fresh aesthetic signature to the Scandinavian culture is a thriving trend that continues to be in high-demand as we enter 2020.”

“We are so excited for our brand to touch the lives of so many Americans,” said Tiina Mikkonen, Export Director at Finlayson. “By partnering with York Wallcoverings, we can introduce the simplicity and natural elements of Scandinavian lifestyle to people on a much larger scale.”

JBL, Finlayson’s licensing agent in North America, brokered this partnership and has secured the rights to represent the Finlayson brand in all categories in the USA and Canada for an additional 3 years.

About Finlayson

Finlayson is a leading Finnish design company since 1820. In its early days, Finlayson rapidly became the largest industrial company in the Nordic countries with its own church, hospital, school and fire brigade. Finlayson’s designs spring from the Finnish everyday life – the love for functionality, the close relationship with nature and the traditional storytelling, inspired by long dark nights. For more information, visit

About RoomMates

RoomMates creates affordable products for decorators looking for quick, easy, fun, and removable decorating solutions that will revive living spaces in minutes. From wall decals to back splashes to peel and stick wallpaper, RoomMates products enable you to instantly make any space uniquely yours. For more information, visit

About Jewel Branding & Licensing

Jewel Branding & Licensing is a full-service global brand management and licensing agency. Headquartered in Atlanta, GA, Jewel represents a diverse portfolio of designers and design-based brands including The New York Botanical Garden, Rachael Hale, Tracy Porter and Stacy Garcia. Jewel develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. For more information, visit

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