Art Licensing at Retail Speed

TO BE RELEASED FOR BRAND LICENSING EUROPE, [October, 2026]

Jewel Branding & Licensing (JBL) will showcase the continued global success of its Artist Series program at Brand Licensing Europe, following strong momentum across the US, UK, Europe, and Asia. The presentation reflects a broader shift in how Jewel does business.  As the pace of retail design cycles accelerates and demand for fresh, on-trend artwork becomes constant, Jewel has streamlined its entire approach to art licensing to meet the moment.

“The purchase cycle has never moved faster with consumers wanting new, trend-forward product on shelves constantly, and retailers can’t wait months for the artwork to catch up,” said Julie Newman, Founder and CEO of Jewel Branding & Licensing. “That relentless demand for newness is exactly why we built our Master Agreement model — to give our partners a platform that can move at the speed retail now demands.”

A Business Model Built for Speed

The challenge is one every manufacturer and retailer knows well: the constant demand for newness in product design requires considerable time, money, and resources, straining internal design and product development teams — all while consumers are constantly seeking new, trend-forward products. Jewel’s answer is an all-in-one creative resource, giving partners access to more than 50 artists without the hassle of managing individual contracts, projects, and freelancers.

At the center of Jewel’s approach is a single Master Agreement spanning its full roster of artists — allowing manufacturers and retailers to license work from multiple artists under one streamlined contract, rather than negotiating separately with each. Jewel’s user-friendly website gives partners the ability to search and select on-trend artwork directly, turning what was once a lengthy sourcing process into a true one-stop shop.

Supporting the platform is Jewel’s in-house creative services team, which works directly with artists on an ongoing basis to provide trend direction, ensuring that the art available through the Master Agreement reflects the latest in color, pattern, and style. This structure has made Jewel a go-to partner for manufacturers and retailers that depend on fast design turnaround, including major global accounts such as TJ Maxx.

Introducing The Diamond List

For its most active partners, Jewel has introduced The Diamond List, an exclusive early-access membership available only to high-volume Master Agreement licensees. The Diamond List offers insider access to new artwork, emerging trend intelligence, and product-driven direction, giving top partners a head start on what’s next.

“The Diamond List came directly out of what our biggest partners were asking for, which was earlier visibility, and more direction on where things are headed,” said Newman. “It’s another way we’re making sure the manufacturers we partner with have everything they need to do that well.”

A Truly Global Roster

Retailers have increasingly embraced Jewel’s Artist Series model, where they introduce new and different artists each season to feature different styles and give shoppers a reason to come back.  This rotating, discovery-driven approach is a way to keep their assortments fresh.  Jewel’s Artist Series success is rooted in the geographic and stylistic diversity of its artist portfolio and has been successful across a range of categories including home textiles, stationery and apparel. The artists are located around the globe with the following seeing the strongest licensing momentum: Mia Charro (Spain), Vicky Yorke (UK), Krissy Mast (US), EttaVee (France), Gabrielle Neal (Australia), Rachael Hale (US), Bex Morley (Canada) and Bouffants & Broken Hearts (US).

Spanning five continents, this collective gives retailers access to an international range of styles all available under Jewel’s single Master Agreement.

Learn More About The Artist Series

About Jewel Branding & Licensing

Jewel Branding & Licensing is a full-service global agency focused on licensing, branding and creative.   Headquartered in Atlanta, GA, JBL represents a diverse portfolio of designers, design-based brands, and cause-related brands. These include the New York Botanical Garden, Rachael Hale, Bouffants & Broken Hearts, Printfresh and The Frank Lloyd Wright Foundation. Jewel develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. Jewel’s Creative Services division provides manufacturers, retailers, and brands with a suite of services and assets to streamline the design, development, and go-to-market processes. For more information, visit www.jewelbranding.com.