From Home Accents Today, by May 21, 2018,
Designer Nikki Chu is bringing her signature aesthetic – and a whole new look – to a full line of decorative accessories and accents from Zingz & Thingz.
The collection includes doormats, lanterns, decorative accessories, vases, decorative objects, lamps, mirrors, trays and accent tables.
Chu said she was introduced to the company through her licensing agents and immediately made a connection.
“Being a designer, you’re looking for the right partnership in the licensing world, people who understand your brand and people you enjoy working with. That’s two main parts of licensing. My agents at Jewel Branding made the connection and established the relationship for me,” Chu told Home Accents Today. “Now having eight or nine licenses, it’s a pleasure to work with such a range of wonderful people. That’s when it gets really fun as a designer. The people you work with get it, they’re excited about you and your brand and you’re excited to work with them as well.”
While part of the collection is adorned with Chu’s signature neutrals – lots of blacks, linens, ivories, etc., she’s also unveiling a collection inspired by Bali in Indonesia.
“I travel a lot to Indonesia for my own inspiration in life – spiritual, mental and creative. I go to Bali, in particular,” she said. “This particular collection I call Bali Beach and what’s different about it is while we’re used to seeing tropical and coastal, which allows a lot of the blues to come through for that beach feeling, this collection is doing the same thing, giving you the beachiness but it’s more inspired by my Indonesian travels. It has a little bit more of a global aesthetic. It has all of the shades of blue from ink to navy to mid-tones to light tones. You’ll see a lot of that in this collection.”
She said those new looks are a way to put her skills to the test in the design process.
“As designers, we’re always challenged to reinvent the wheel in how you see blue and can blue be worked into a space,” Chu said. “I’m taking my nautical, coastal, tropical to Bali Beach. It’s a new way to see that.”
Chu said she will visit the Zingz & Thingz space to help promote the launch during the July 29-Aug. 2 market.