Kendra Lowe

Licensing Manager

Kendra Lowe discovered her passion for licensing and consumer products during her early career in the toy industry in 2000, where she worked for RoseArt Industries, on licensed products for iconic brands like LEGO, M&M’s, Kodak, and a range of artists in the board game and jigsaw puzzle space. She found it deeply rewarding to bring these products to life and see them land on retail shelves across the country.

Her journey then took her to Chicago, IL, where she dove into the world of electronic learning toys at Vtech Electronics in 2004. There, she managed the licensing program from soup to nuts including sales pitching, contract negotiations, brand compliance, product approvals and participated in buyer presentations, building a well-rounded expertise in the licensing process from concept to shelf. While at Vtech, Kendra worked with all major entertainment IP’s including Disney, DreamWorks, Warner Bros, Nascar and more.

In 2011, Kendra moved to Dayton, OH to serve as Licensing Account Manager at Acco Brands where she managed a growing portfolio of 15+ licensed brands including BBC, Sanrio, Coca-Cola, CBS, and City of Hope where she helped drive year-over-year sales growth in the dated goods, planning, and home organization categories.

She’s thrilled to bring her experience to the agency side and joined Jewel in 2021.