Madewell Launches NYBG Capsule Collection in Celebration of Earth Month

NYBG x Madewell

FOR IMMEDIATE RELEASE  Atlanta, GA – [April 24, 2024] – Jewel Branding & Licensing is proud to announce the launch of a limited-edition capsule collection that brings together The New York Botanical Garden (NYBG) and beloved fashion brand, Madewell.  Just in time for Earth Day, this collaboration merges Madewell’s signature style with the timeless beauty of illustrations from rare botanical works in NYBG’s renowned LuEsther T. Mertz library.

Created with a shared commitment to the environment and championing Earth’s biodiversity, this graphic collection showcases a selection of Madewell’s best-selling styles for both men and women and includes t-shirts, sweatshirts, tote bags, and caps.

This collection is available to shop beginning April 18 on and through Madewell’s stores, with 20% of the purchase price donated back to NYBG.

For more information or to shop the collection, visit

About NYBG

The New York Botanical Garden (NYBG) has been a connective hub among people, plants, and the planet since 1891. Its 250 acres are home to renowned exhibitions, immersive botanical experiences, art and music, and events with some of the most influential figures in plant and fungal science, horticulture, and the humanities. The Garden’s expert scientists work across the globe to document the plants and fungi of the world—and find actionable, nature-based solutions to our planet’s dual climate and biodiversity crises. NYBG’s collaborative licensing program, enriched by the Garden’s extraordinary heritage, beautiful living collections, and one-of-a-kind archival botanical artwork collection, allows people everywhere to be part of a vibrant community dedicated to sharing and celebrating the wonders of plants and fungi.

About Madewell

Madewell is a destination for good jeans, great clothes, and everything you wear with them. Effortlessly cool and undeniably timeless, Madewell’s designs are crafted for everyday adventures, from the urban jungle to the great outdoors. Madewell is known for their commitment to sustainability, biodiversity, and innovation.

About Jewel Branding & Licensing

Jewel Branding & Licensing is a full-service global licensing, branding and creative agency.   Headquartered in Atlanta, GA, JBL represents a diverse portfolio of designers, design-based brands and cultural institutions, including The New York Botanical Garden, Frank Lloyd Wright Foundation, Rachael Hale, Bouffants & Broken Hearts and EttaVee. JBL develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe.  JBL’s Creative Services division offers trend direction and provides manufacturers, retailers and brands with a suite of services and assets to streamline the design, development and go-to-market processes.   For more information, visit

Going to Licensing Expo?

For additional information, please contact:
Ilana Wilensky, Jewel Branding & Licensing
Telephone: 404-803-0409

  • Share this story!