JBL To Extend Hang Ten into Home

174017-hang-10ATLANTA, Georgia – [May 5, 2016] Jewel Branding & Licensing is pleased to announce its appointment as the North American licensing agent for the Hang Ten brand in all home categories.

Founded in 1960, Hang Ten is the original surf and California lifestyle brand with the widely recognized “feet” mark.  A $500M brand globally at retail, Hang Ten has a strong heritage of authenticity and quality, with an emphasis on living an active lifestyle. The brand is all about fun in the sun and spans a wide age demographic – from millennials that shop for Hang Ten at Urban Outfitters to baby boomers who are nostalgic for the brand from their youth. Hang Ten is currently available across a variety of categories including apparel, swimwear, sunglasses, footwear and outdoor recreational products.

“We’re so thrilled to be working with Hang Ten to further extend the iconic brand and archival art,” said Ilana Wilensky, Vice President at Jewel Branding. “The brand is synonymous with beach and outdoor lifestyle which translates very well across many home categories.”

“Given the rapid growth of Hang Ten in multiple categories, we felt the timing was right to enable our customers to experience the brand throughout their homes, making Hang Ten a true lifestyle brand,” said Marc Setton, CEO Hang Ten. “Jewel Branding’s proven track record of building brands in home categories made them a natural fit for Hang Ten.”

Jewel will be expanding Hang Ten’s portfolio of unique designs into a variety of home categories including fashion bedding, rugs, home décor accessories, furniture, housewares and tabletop.

Jewel Branding will be featuring Hang Ten at Licensing Expo booth J101.

About Jewel Branding & Licensing

Jewel Branding & Licensing is a full-service global brand management and licensing agency.  Headquartered in Atlanta, GA, Jewel represents a diverse portfolio of designers and design-based brands including The New York Botanical Garden, Blissliving Home, Shell Rummel, Tracy Porter and Nikki Chu. Jewel develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe.  For more information, visit www.jewelbranding.com.


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