Jewel Appointed Exclusive Licensing Agent for SCOUT

Scout Bags

Atlanta, GA [July 13, 2023]– Jewel Branding & Licensing is pleased to announce they have been appointed the worldwide licensing agent for SCOUT, a lifestyle brand known for its stylish, functional and affordable tote bags.  SCOUT, co-founded by Deb Waterman Johns and her husband Ben Johns in 2004, is dedicated to helping women accomplish more by designing dynamic, compelling products to organize and delight. The SCOUT brand is best known for its fun, trendy, limited-edition patterns that keep customers coming back season after season and durable, lightweight, smart product designs. The bags are ideal for everyday use, running errands, commuting to work, heading to the beach or pool, and traveling. They also make fabulous gifts for any occasion.

“We are excited to partner with Jewel to bring the SCOUT brand into new product categories and expand our audience,” said Deb Waterman Johns, founder of SCOUT.

“Jewel has a proven track record of building design-based brands, and we are confident that they will help us to strategically grow the SCOUT brand.”

The brand includes a full portfolio of patterns and designs available for licensed products. Deb finds inspiration everywhere she turns, including her global travels, fashion trends, and her own day-to-day life as a modern, working woman and mother of four. SCOUT’s talented team of artists work collaboratively with Deb to interpret her designs, creating hundreds of original patterns each year.

“SCOUT has become well known for their functional, fashionable accessories and we look forward to extending the brand into new products that further support their mission of helping women stay organized and accomplish more,” said Julie Newman, Founder and CEO of Jewel.

Categories available for licensing include home, apparel, accessories, stationery, gift, travel and beach.

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About Scout

SCOUT is a Washington, DC-based brand known for stylish, functional, affordable bags. Their versatile products are designed to help modern women contain, organize, and carry all the stuff they—and their families—need in their busy lives so they can accomplish more.  SCOUT was co-founded by Deb Waterman Johns and husband Ben Johns in 2004. A working mom of four, Deb needed large, sturdy, affordable totes to carry all her family’s stuff without getting weighed down. The bags she needed didn’t exist so she made them. Today, SCOUT is a fast-growing brand with a large, devoted following. Learn more at

About Jewel Branding & Licensing

Jewel Branding & Licensing is a full-service global brand management and licensing agency. Headquartered in Atlanta, GA, Jewel represents a diverse portfolio of designers and design-based brands including The New York Botanical Garden, Frank Lloyd Wright, Rachael Hale, the National Wildlife Federation and Bouffants & Broken Hearts. Jewel develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. For more information, visit

For additional information, please contact:
Ilana Wilensky, Jewel Branding & Licensing
Telephone: 404-803-0409

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