Britannica Teams with Tracy Porter
Designer’s Poetic Wanderlust brand to include bedding and bath
Home Textiles Today Staff, September 13, 2018
New York—Britannica Home Fashions and Tracy Porter are partnering on a licensed collection.
The range will include fashion bedding (quilts, comforters and sheets) throws, decorative pillows and bath textiles to be branded under the California-based designer’s Poetic Wanderlust brand. The brand is known for its “exuberant colors, layers and patterns,” according to a Britannica statement.
Porter launched the brand in 2012, and it has included home furnishings that can be found on the Bed Bath & Beyond, Amazon, Macy’s and Wayfair websites, among other retailers.
Commenting on the fit and timing of her collaboration with Britannica, Porter said,
“I couldn’t have painted the picture any better. We are honored and thrilled to be a part of Britannica’s future and look forward to expanding the line as we grow together.”
About Poetic Wanderlust by Tracy Porter
Tracy Porter’s signature globally-inspired, emotionally engaging designs capture a spirited blend of modern + soulful. From home decor to fashion, Tracy has stirred an emotional surrender among her enthusiasts, bringing them enchanting yet attainable fantasy. Her exuberant color and pattern combinations always offer an element of surprise as they are layered with whimsical flirty touches, vintage and folkloric elements all kissed with a bit of bohemian elegance.
As a style expert, Tracy has appeared on numerous television shows, including Oprah, HGTV and E!Style. Tracy has also been featured in multiple magazines including O, House Beautiful, ELLE, Traditional Home, Better Home & Gardens, Family circle and many others. Tracy also written nine lifestyle books and is currently writing her next home design book. She has been a contributing editor to multiple blogs, including to iVillage, Women Magazine and others. As a successful designer, Tracy has been honored to receive many industry awards including Better Homes & Gardens “Better By Design” award, AMFAR Gift for Life Award, and from Internet Retailer Magazine, a coveted 2010 “Hot 100” award. For more information on Tracey Porter’s Poetic Wanderlust, please visit: www.poeticwanderlust.com.
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