Branding

Building brands that consumers want

The Art of Differentiation

With decades of experience in branding and brand extension, we are experts in building dynamic, design-based properties that have a unique point of view and distinctive market positioning. From pioneering designers to non-profit organizations, our clients are forging bright new paths in the world of retail.

  • Vans + Kendra Dandy BBH
    Bouffants & Broken Hearts for Vans
  • A mother and daughter smile and hold brightly patterned Hallmark umbrellas
    Catalina Estrada for Hallmark Gold Crown
  • FLW Brizo Bathroom

Brand Identity

How do consumers perceive and experience your brand? We develop the fundamentals of brand identity–color, design, logo, voice, and messaging–to authentically communicate a brand’s essence, foster consumer recognition, and stand out in a competitive marketplace.

  • Artonomo Creatives
  • Hand holds small kitten sleeping
    Rachael Hale for The Humane Society International
  • Artonomo logo on background with bright paint splatter
    Visual identity for art licensing software, Artonomo
  • Person working leather with special tools
    Logo for Craft & Forge

Brand Strategy

How do brands achieve and maintain market success? Our approach to brand strategy–from crafting a value proposition and leveraging key points of differentiation, to deploying consistent messaging and forging collaborative partnerships–employs calculated steps to keep a brand fresh, competitive, and evolving in the long term.

  • Nikki Chu and La La Anthony have a champagne toast in a glamorous living room
    Nikki Chu and La La Anthony | Z Gallerie
  • Taylor swift dances in front of a bold graphic wall for Keds campaign
    Bouffants & Broken Hearts for Keds campaign
  • Botanical perfume, chocolate, and soaps arranged in front of bouquets of flowers
    Cross-promotional campaign for the New York Botanical Garden