Shell Rummel Signs with Nostalgia Home Fashions

ATLANTA, Georgia – [September 11, 2014] Shell Rummel, renowned watercolor artist and designer, has partnered with Nostalgia Home Fashions, a leading home textiles manufacturer, to develop a licensed line of bedding leveraging the Shell Rummel brand and her exquisite nature-inspired designs.

Nostalgia Home will debut the bedding collection at the New York Home Textiles Market in September, where it will be on display in their showroom at 295 Fifth Avenue. For the initial launch of the line, it will include a full assortment of linens for the bedroom, including quilts, duvets, and comforter sets with coordinating decorative pillows. Shell’s portfolio of watercolor designs has been translated into a stunning home textiles collection that will make an elegant statement at retail.

“I am thrilled to be working with Nostalgia Home to launch my bedding collections,” said Shell Rummel, Designer. “My designs have an easy, quiet elegance; they are serene and calming and will make any bedroom feel like a beautiful, relaxing retreat.”

“We were immediately drawn to Shell’s beautiful watercolor designs because they are so distinctive and lend themselves to a luxurious, finely detailed bedding collection,” said Glen Giordano, V.P. Sales and Marketing at Nostalgia Home Fashions. “We’re glad to be collaborating with Shell to bring her brand and vision into the home textiles category.”

Shell Rummel’s bedding collection will be available in Spring 2015. The partnership was brokered by Jewel Branding & Licensing, the licensing agency for Shell Rummel.

About Shell Rummel

Beginning her creative career more than 20 years ago, Shell Rummel and her eponymous brand have been inspiring art-lovers and consumers alike to experience design in a powerful, personal way.

As a fine artist and designer, Shell strives to visually create a story, finding inspiration in the delicate patterns of the ordinary.  Inspired by the fluid grace of nature, Shell is drawn to organic lines, authentic materials, layers that reveal and patterns that make the eye dance. Her artistic creation involves engaging all the senses, capturing the soul and heartbeat of emotions and bringing them to life in her distinctive designs.

The Brand’s collections are sophisticated with a quietly elegant high design aesthetic; however Shell’s unique painterly hand and signature soft, soothing and harmonious palettesmake them accessible to a wide variety of markets. The brand appeals to those who value fine art and who enjoy inspired design in their surroundings.

Shell’s distinctive style and deeper level of beauty are evident in every brushstroke, helping to accentuate and differentiate her artwork on any canvas.

About Nostalgia Home

From its beginning, Nostalgia Home Fashions has been a global company providing consumers the highest quality handcrafted quilts, bedspreads, coverlets, and comforters. Our bedding collections are consumer focused, featuring premium fabrication and artisan design, with an emphasis on quality and handcrafted construction.

We honor these traditions by focusing on sustainable renewable materials in the creation of our products. As we look to the future, we will stay true to the foundation that has brought us this far. Fine craftsmanship, quality materials, and timeless design. At Nostalgia Home our sole focus is in designing, manufacturing and selling handcrafted products of superior quality and craftsmanship. For more information, visit

About Jewel Branding & Licensing

Jewel Branding & Licensing is a full-service global brand management and licensing agency.   Headquartered in Atlanta, GA, Jewel represents a diverse portfolio of designers and design-based brands including The New York Botanical Garden, Shell Rummel, Tracy Porter, Blissliving Home and Clairebella. Jewel develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe.  For more information, visit

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