NYBG Launches Collection with Surface View

ATLANTA, Georgia – [February 23, 2016] Jewel Branding & Licensing is proud to announce the launch of the New York Botanical Garden Collection with Surface View. Brokered by Jewel Branding, this unique collaboration between Surface View and The New York Botanical Garden (NYBG) brings to life a carefully curated selection of exquisite botanical, architectural, and horticultural works of art from the Rare Book Collections of the iconic living museum’s Metz Library.

“We are thrilled to partner with Surface View on this very special project. A reverence for beauty, quality, and history are inherent in Surface View’s product range; the captivating collaboration is a welcome venue for sharing NYBG’s rare archival holdings with consumers. Each piece in the collection – from intricate wall murals to whimsical lampshades – is threaded in a rich heritage that’s been preserved for centuries,” said Meredith Counts, Director of Licensing and Product Development at NYBG.

Bursting with beautiful and vibrant floral imagery taken from hand drawn studies and aged seed packets, this collection can be transformed into beautiful artworks and unique interior decorations by using the Surface View website to experiment with rescaling and cropping the imagery to create a thoroughly contemporary feel.

About Surface View

Every Surface View story begins with a picture. The fascinating and beautiful imagery, that form the extensive collections come from eclectic sources. Retrieved from dusty attics, discovered in vaulted basements or among the pages of vintage manuscripts, the imagery is then digitally remastered, retailing its unique character yet achieving the finest image quality. The images are then printed onto a range of online products to the customer’s specifications and at a size to perfectly suit any space.

About The New York Botanical Garden

The New York Botanical Garden is an iconic living museum, and since its founding in 1891, has served as an oasis in the busy metropolis of New York City. Its 250-acre landscape supports over one million living plants in extensive collections of tropical, temperate, and desert flora, and is home to the LuEsther T. Metz Library, one of the largest, most comprehensive Botanical libraries in the world.

About Jewel Branding & Licensing

Jewel Branding & Licensing is a full-service global brand management and licensing agency. Jewel represents a diverse portfolio if designers and design-based brands including The New York Botanical Garden, Tracy Porter, Nikki Chu, Collier Campbell, and Rachael Hale. Jewel develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. For more information, visit www.jewelbranding.com


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