Rongrong Devoe Launches New Collections at Craft Channels

Renowned fashion illustrator, Rongrong DeVoe, has launched a multi-sku collection with licensees, Me & My Big Ideas and Sino Gifts, which are now available nationwide at Hobby Lobby, JOANN’S and Michaels. The licenses were brokered by Rongrong’s agent, Jewel Branding & Licensing. Me & My Big Ideas launched The Happy Planner x Rongrong collection featuring original designs from highly recognized fashion illustrator, Rongrong DeVoe.

The collection includes a wide assortment of sku’s with products including planners, notebooks, stickers, washi tape, stationery, pen cases and dated goods. The collection aims to inspire consumers to plan their days using products that illustrate optimism and happiness, encapsulated through DeVoe’s signature imagery of confident, empowered women. This collection is now available at Hobby Lobby, Michaels and JOANN’s.

Sino Gifts also launched a new collection featuring Rongrong’s unique style on a range of products including bulletin boards, picture frames, small wall décor, shelf sitters, pillows, cosmetic bags, luggage tags, and drinkware. The products portray DeVoe’s sought after feminine aesthetic, and are geared towards the modern day working woman who is bold and courageous. The collection is now available at Hobby Lobby stores across the U.S.

“Rongrong DeVoe continues to grow in popularity and we’re excited to offer such a wide range of products nationwide,” said Ilana Wilensky, President of Jewel Branding & Licensing, “We hope everyone will run to their nearest Michael’s, JOANN’s and Hobby Lobby to pick up these adorable products that make the perfect gift for that special someone.”

“I’m thrilled to see my designs featured in multiple high-profile retailers across the country and it is so meaningful to see the consumer reactions on social media,” said fashion illustrator, Rongrong DeVoe.

Categories available for licensing include apparel, fashion accessories, cosmetics, stationery, gift, tabletop, home textiles and luggage.

About Rongrong DeVoe

Rongrong DeVoe is a renowned fashion illustrator and influencer with 140,000 social media followers worldwide. She regularly does commission work for high profile fashion and beauty companies including Chanel, Neiman Marcus, Armani, Ulta and Maybelline. Her fashion illustrations have been featured in Vogue, InStyle and Buzz Feed.

About Jewel Branding & Licensing

Jewel Branding & Licensing is a full-service global brand management and licensing agency. Headquartered in Atlanta, GA, JBL represents a diverse portfolio of designers, design-based brands and cultural institutions, including Aimee Kestenberg, The New York Botanical Garden, Rachael Hale, Bouffants & Broken Hearts and Collier Campbell.

JBL’s Creative Services division provides manufacturers, retailers and brands with a suite of services and assets to streamline the design, development and go-to-market processes. Trend forecasting, creative direction, style guides, design and product development, packaging design and retail execution are offered with services that are tailored to each individual client. JBL develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. For more information, visit

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