Key Icons: Spring & Summer 2027

Three Key Icon Directions to Kickstart Seasonal Development

Our Spring & Summer Key Icons release is here. Three icon-based directions offer manufacturers and licensees versatile, retail-ready opportunities to connect with today’s consumer. Check out the trends below!

Charm Example — © 2026 Michael’s – for reference only.

Curated Keepsakes

Charms, treasures, and trinkets make this “mini collectibles” print story—tiny objects arranged like a charm bracelet, sticker sheet, or curated shelf. It’s playful, lucky, and built for allover prints, scattered minis, and chain layouts. Rooted in everyday glimmers and nostalgia, it leans into smile-inducing references that feel instantly collectible.

Key icons: Charm jewelry / Lucky cues / Game night / Sweet minis / Found trinkets / Pop culture accents

Book Lover

Book Lover is a cozy, print-driven story built around the romance of reading—stacked spines, ornate covers, and little “bookish life” moments. It’s warm, nostalgic, and giftable, with a mix of classic-literary charm and modern reader culture.

Key Icons: Stacked books + spines / Ornate book covers / Bookmarks + library ephemera / Cozy pet companions / Reader culture phrases / Classic titles

Extra Celestial

Extra Celestial is an astrology-forward print story with a bold, folksy mystic vibe—sun and moon faces, starbursts, and cosmic symbols that feel vintage, artsy, and bohemian.

Key icons: Sun + moon faces / Sunbursts / Stars / Planets / Crescents / Zodiac + fortune cues / Cosmic patterns / Framing botanicals

Find these designs and more in our database!

View the Trends

Need to setup an account to view the latest art trends for your product line? Register now to request available high-resolution artwork and manage your contracts.

Register