ATLANTA, Georgia – [November 9, 2020] Jewel Branding & Licensing (JBL) is pleased to announce they have signed with the Frank Lloyd Wright Foundation (FLWF) to be their exclusive, worldwide licensing agency. The Foundation preserves and celebrates the legacy of America’s most renowned architect and visionary, and through licensing, Wright’s work and ideas are brought to life for the next generation of design enthusiasts. Jewel will be working closely with the Foundation to support their existing licensing program, which includes about 50 licensees, as well as bring them new opportunities to further extend the Frank Lloyd Wright brand and design aesthetic.
“In the world of design and architecture, the name Frank Lloyd Wright is unmatched,” said Ilana Wilensky, President of Jewel Branding & Licensing. “We are so honored to be working with the Foundation to advance Wright’s legacy through licensing and support their mission to make his work more accessible to consumers of all ages around the globe.”
The Frank Lloyd Wright Foundation’s mission is to inspire people to discover and embrace an architecture for better living through meaningful connections to nature, the arts, and each other. Their licensing program supports the mission by making products that allow people to bring Wright’s ideas into their daily lives. Products range from exact reproductions of original products to adaptations and abstractions of Wright designs. It includes classic products, as well as innovative new work that exemplifies Wright’s philosophy. Jewel will be seeking strategic licensing partners who can develop products that embody the Frank Lloyd Wright aesthetic and be relevant to today’s market. Revenues generated from the licensing program support the Foundation’s important work in preserving Taliesin and Taliesin West to provide experiences that challenge visitors to build and live better, and influencing and educating a worldwide audience about the continued relevance of Wright’s architectural and cultural legacy.
“As our licensing program continues to grow, we felt it was time to bring on an agency to support our goals, and it was important to find a partner who understands the intricacies of working with a cultural institution,” said Stuart Graff, President and CEO of the Frank Lloyd Wright Foundation. “Everything we do at the Frank Lloyd Wright Foundation is in support of our mission. From our first meeting with Jewel, we understood they would partner with us to build a licensing program that would help, in Wright’s words, ‘make life more beautiful, and the world a better one for living in.’”
About the Frank Lloyd Wright Foundation
The Frank Lloyd Wright Foundation, established by Wright in 1940, is dedicated to preserving Taliesin and Taliesin West, both UNESCO World Heritage sites, for future generations, and inspiring people to discover and embrace an architecture for better living through meaningful connections to nature, the arts, and each other. The Foundation continues the Frank Lloyd Wright legacy by broadening access to his ideas, works, and designs — considered more relevant today than in his own time — and provides new pathways for audiences to create beauty and connectedness in their own lives. In 2020, Taliesin West was named among the top 10% percent of attractions worldwide by Tripadvisor. Visit FrankLloydWright.org for more information on tour schedules, cultural and educational experiences and events. To shop the latest Wright-inspired home, design and lifestyle products, visit FrankLloydWrightStore.com.
About Jewel Branding & Licensing
Jewel Branding & Licensing is a full-service global brand management and licensing agency. Headquartered in Atlanta, GA, Jewel represents a diverse portfolio of designers and designbased brands including The New York Botanical Garden, Rachael Hale, the National Wildlife Federation and Plum Pretty Sugar. Jewel develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. For more information, visit www.jewelbranding.com.