ATLANTA, Georgia – [October, 2019] Jewel Branding & Licensing (JBL) is pleased to announce they have signed whimsical art influencer brand, Kelly Rae Roberts, for licensing representation. The Kelly Rae Roberts brand is recognizable for its handcrafted, true-to-you style encouraging personal connections that resonate with consumers. With an inspirational style that blends colorful mixed media with tender sentimentality, the Kelly Rae Roberts brand feels both fresh and nostalgic.
Kelly Rae Roberts has had proven success with over a decade of gift products and licensing programs that have generated millions of dollars in revenue. The brand has a loyal social media following of more than 140k enthusiastic followers, and her work has had tremendous success with products in categories including jewelry, gift, fashion accessories, home décor, and stationery.
Roberts is active in the art industry, teaching online classes and hosting in-person artist retreats that focus on nurturing creativity, self-discovery and entrepreneurship through the establishment of genuine, personal connections with all who attend.
“Kelly Rae Roberts is looked up to in the art industry for her unique, handcrafted artwork that promotes female empowerment and inner strength,” said Julie Newman, CEO + Founder, Jewel Branding & Licensing. “With her proven success and longevity in the gift market and licensing programs that have already generated millions in revenue, the Kelly Rae Roberts brand is positioned to rapidly expand globally in key categories.”
“I’ve always been passionate about using my artwork as a medium to send a deeper message of soul nourishment, healing and kindness,” said Kelly Rae Roberts, “I’m excited to be able to communicate this message globally to an even larger audience through representation with Jewel Branding & Licensing.”
About Kelly Rae Roberts
Kelly Rae Roberts is a self-taught artist and entrepreneur who believes in the power of possibility. Her artwork stands out to consumers for its relatable, inclusive, quirky style that encourages women to nurture their hearts and embrace their calling. Kelly’s authentic approach to art has resulted in an established, loyal customer base and 140k followers on social media. Kelly Rae Roberts has had successful collaborations with prominent wholesalers including DEMDACO, Creative Co-op, and Leanin’ Tree. For more information, visit kellyraeroberts.com and @kellyraeroberts.
About Jewel Branding & Licensing
Jewel Branding & Licensing is a full-service global brand management and licensing agency. Headquartered in Atlanta, GA, JBL represents a diverse portfolio of designers, design-based brands and cultural institutions, including Aimee Kestenberg, The New York Botanical Garden, Rachael Hale, Bouffants & Broken Hearts and Collier Campbell. JBL’s Creative Services division provides manufacturers, retailers and brands with a suite of services and assets to streamline the design, development and go-to-market processes. Trend forecasting, creative direction, style guides, design and product development, packaging design and retail execution are offered with services that are tailored to each individual client. JBL develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe.