NYBG’s Licensing Program Is Flourishing. Ready to Grow With Us?

From the Garden to the Shelves — NYBG Is Having a Moment.

The New York Botanical Garden continues to prove itself one of the most versatile and sought-after brands in licensing today. From premium window treatments to women’s fashion, swimwear to sustainable home goods, the NYBG brand translates across categories with a rare combination of visual richness, cultural prestige, and broad consumer appeal. The collaborations below are just a glimpse of the most recent launches.

GreenRow, Williams-Sonoma’s sustainability-focused home brand is a natural fit for NYBG — shared values around nature and design, delivered through textiles, tabletop, and home accessories. A compelling proof point for licensees targeting the values-driven, design-conscious consumer.

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Reiss, the British contemporary fashion brand, is back for a second NYBG collection — driven by the success of the first. This time, rich florals are joined by butterfly imagery, bringing movement and depth to an already refined women’s apparel line. Repeat partnerships like this signal brand equity that delivers at retail.

Hunter Douglas — leader in premium window treatments brought NYBG‘s iconic botanical imagery into the home in a whole new way — archival illustrations and lush florals on shades, blinds, and drapery.

Bloomist — a lifestyle brand built around botanical living was always a perfect NYBG match. Spanning garden tools, plant accessories, and nature-inspired gifts, this partnership shows how deeply NYBG‘s brand story can elevate a product line in the wellness and botanical lifestyle space.

Barrel takes NYBG to the water’s edge, applying the brand’s nature-inspired imagery to swimwear and lifestyle apparel in Korea. For licensees in swim and activewear, this collaboration shows NYBG‘s aesthetic reach well beyond traditional home and gift categories.

The Garden Is Going Global. Get on Board.

Jewel is ready to help you explore what this iconic brand could look like in your hands. Reach out to our team to become part of the rapidly growing, global momentum with NYBG.

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