North American Agency for Finlayson

ATLANTA, Georgia – [October 12, 2017] Finlayson, a leader in Nordic design with one of the largest collections of Scandinavian patterns in their archives, has together with 5th Wave Brands, an exclusive global licensing agency for Finlayson, signed with Jewel Branding & Licensing to bring their iconic design and brand name to the US market. In just a few short months, Jewel Branding has already secured new deals in home textiles, quilting fabric and stationery.

Finlayson is a Scandinavian heritage brand with a 200-year history. They are a leading retailer in Finland with new stores opening in Hong Kong and China, and are positioned for tremendous growth around the world. Their globally recognizable patterns are successfully licensed internationally in Europe and Asia and now expanding into North America.

Last month licensee, Lintex Linens, debuted a stunning collection of bed sheeting at the NY Home Textiles market and retailers responded very favorably to the Finlayson iconic prints and aesthetic. Camelot Fabrics will be launching a wide array of quilting fabrics this month at Quilt Market and Leap Year Publishing has recently signed on to develop a range of stationery and calendar products launching in 2018.

“We are very excited to have partnered with Finlayson and are thrilled that the response has been so positive, said Julie Newman, President of Jewel Branding. “We look forward to announcing additional partners soon.” “Further extending the Finlayson brand to new territories is one of our strategic objectives and we are thrilled about our partnership with Jewel and their ability to build our presence through new licensing relationships,” said Tiina Mikkonen, Export Director of Finlayson.

The brand along with stunning and iconic prints are available for licensing in key categories including fashion, apparel, gift, rugs, and home décor accessories.

About Finlayson

Finlayson has been an important part of Finnish everyday life ever since 1820. In it’s early days, Finlayson rapidly became the largest industrial company in the Nordic countries with its own church, hospital, school and fire brigade. Today, we at Finlayson are convinced that the only way to honour our history is to show the same responsibility, courage and broadmindedness that our early owners did. Finlayson has a unique background to understand the Scandinavian everyday life and it is natural that it is Finland’s most loved home textile brand. The pattern design topics spring from the Finnish everyday life – the love for functionality, the close relationship with nature and the traditional storytelling, inspired by long dark nights. In Finland and in Sweden, Finlayson has 26 stores and three shop-in-shops. Products are also available from the web store and well-stocked retailers. The turnover for 2016 was 35 million euros and by the end of the year the company consisted of approximately 267 employees.

About Jewel Branding & Licensing

Jewel Branding & Licensing is a full-service global brand management and licensing agency. Headquartered in Atlanta, GA, Jewel represents a diverse portfolio of designers and design-based brands including The New York Botanical Garden, Rachael Hale, Tracy Porter, Catalina Estrada and Antik Batik. Jewel develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe.

About 5th Wave Brands:

5th Wave brands is a brand licensing agency specialized in Scandinavian design and Fashion brands. The company represents leading Scandinavian design and Fashion brands including Finlayson, Ivana Helsinki, Marita Huurinainen, Vallila and Finnish Nightmares. For more information visit

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