Floral designs that honor the beauty, joy, and hidden meaning of our favorite flowers.
New York, NY – June 16, 2025
ALEX AND ANI proudly unveils its newest collaboration with the New York Botanical Garden (NYBG): a romantic, floral earring collection inspired by the beauty of the Garden in full bloom. Created in partnership with NYBG, this collection is rooted in the transformational power of blooming, honoring the symbolic, secret ‘language of flowers’.
Inspired by botanical illustrations from the rare book collection at NYBG’s LuEsther T. Mertz Library – home to one of the world’s most renowned collections of botanical literature and art – each design highlights the symbolic meaning of the natural elements included in the collection – Peony for romance, Pansy for remembrance, Orchid for strength, Poppy for peace, and Butterfly for transformation. As seen through our modern lens, these pieces reimagine the symbology of the natural world to speak to inner growth, evolving identity, and the truth that blooming never truly ends.
Blending sculptural floral silhouettes, richly colored enamel, and romantic crystal accents to create a freshly cut take on earrings, this collection honors the process of transformation and our ever evolving journey of self-discovery.
“This collection is for those who see beauty in both growth and grace,” says Prita Kumar, CEO at ALEX AND ANI. “Each flower was chosen for its beauty, as well as for what it represents. These designs are a celebration of the quiet power in all of us, brought to life through blooms that feel as joyful as they are meaningful. We’re honored to partner with The New York Botanical Garden to share that story.”
Crafted in plated finishes with delicate crystal accents, this limited-edition collection of earrings captures the spirit of a garden always in bloom. Whether you’re drawn to soft petals or bold symbolism, each piece is designed to mirror the beauty you carry within.
“At NYBG, we believe in the power of beautiful products with purpose and so does the team at ALEX AND ANI making this collaboration a natural fit,” says Christa Boeke, VP Retail at NYBG. “We loved how they tapped into the natural world at the New York Botanical Garden to create this gorgeous collection of earrings that allow you to wear our blooms year-round.”
This limited-edition New York Botanical Garden x ALEX AND ANI collection launches on June 16th, exclusively on AlexAndAni.com.
About ALEX AND ANI: Since 2005, ALEX AND ANI has been creating jewelry designed to mean more. Positioned at the intersection of empowered self-expression and energetic fandom, ALEX AND ANI is loved by over 3 million customers and ranks as the fourth most recognized jewelry brand in America. Every piece, whether a charm, bracelet, necklace, or pair of earrings, celebrates the connections we create and the moments that matter most.
About NYBG: The New York Botanical Garden is a connective hub among people, plants, and the planet, teaching visitors about the importance of our natural world, caring for vast plant research collections, and finding science-based solutions to the environmental challenges we all face. At NYBG, we know it’s nature–or nowhere. Your support keeps the Garden growing. Every purchase you make supports NYBG’s work in plant research and conservation, horticulture, and education. The partnership was brokered by NYBG’s licensing agency, Jewel Branding & Licensing.
For press inquiries or more information about NYBG x ALEX AND ANI, please contact Helena Kevorkian helena@cldstylehouse.com.
