Leading the way for heritage brands
Jewel is a pioneer and innovator in the field of heritage licensing—one of the first agencies to recognize the immense, untapped potential of cultural institutions as consumer brands. We’ve helped museums, archives, and mission-based organizations transform their assets into commercially viable, brand-aligned programs that honor their legacy while generating new streams of revenue.
Licensing Representation
Unlocking New Revenue
Cultural institution licensing is the fastest-growing segment in the industry driven by rich archives and missions that resonate with today’s conscious consumers. We are adept at translating heritage brands and their stories into successful licensing programs. Our turnkey services include asset review and creative development, licensing strategy and product execution as well as ongoing licensee management.
Retail Partnerships
High-Impact Retail Programs
We build retail partnerships that span from museum shops to global retailers, pairing institutions with the right channels for their stories. Our curated retail programs extend reach, strengthen brand presence, and generate sustainable revenue while honoring mission and heritage.
Branding
From Heritage to Brand
Turning a cultural institution and its archives into a consumer-facing brand takes care and clarity. We know how to distill vast archives and location-based identities into focused, on-trend brands—curating art and content that feel current, compelling, and true to the institution’s story.
Creative Services
Storytelling Through Design
Our team brings collections to life through artwork, style guides, packaging, and product concepts that translate institutional narratives into trend-relevant expressions. From archival reinterpretations to contemporary adaptations, we balance authenticity with commercial appeal, bridging heritage and modern design.
