Leading the way for heritage brands
Jewel is a pioneer and innovator in the field of heritage licensing—one of the first agencies to recognize the immense, untapped potential of cultural institutions as consumer brands. We’ve helped museums, archives, and mission-based organizations transform their assets into commercially viable, brand-aligned programs that honor their legacy while generating new streams of revenue.
Licensing Representation
Unlocking new revenue
Cultural institutions hold rich archives and missions that resonate with today’s conscious consumers, creating an opportunity to extend their reach through products that translate heritage and storytelling into modern, meaningful offerings. We build licensing programs that connect these assets with the right partners and retail channels—identifying product opportunities, negotiating agreements, and overseeing creative execution to ensure every item reflects the mission and delivers measurable returns.
Retail Partnerships
High-Impact Retail Programs
We specialize in developing retail partnerships that translate institutional stories into compelling consumer experiences. Our team works closely with national and international retailers to create curated product assortments that reflect each organization’s mission and aesthetic. We manage direct-to-retail programs, support cross-partner collaborations, and build in-store moments that elevate the institution’s narrative. Every initiative is designed to expand reach, strengthen brand presence, and generate meaningful revenue.
Branding
Purpose-Driven Strategy
We help institutions define or refine their identity for consumer-facing markets, creating a strong foundation for connecting their story with modern audiences in meaningful, relevant ways. Our work spans positioning, visual identity, and brand architecture—maintaining the integrity of the institution’s mission while ensuring the brand translates seamlessly into products, partnerships, retail environments, and broader storytelling opportunities.
Creative Services
Storytelling through design
Our team brings collections to life through artwork, style guides, packaging, and product concepts that translate institutional narratives into trend-relevant expressions. From archival reinterpretations to contemporary adaptations, we balance authenticity with commercial appeal, bridging heritage and modern design.
