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Ilana Wilensky


Ilana is the President of Jewel.  An experienced branding and licensing executive, Ilana has built and managed a wide range of properties in her 20+ year career. She began her career at Beanstalk in New York, where she developed brand licensing programs for McDonalds, Stride Rite, Little Tikes, Jim Beam and The Andy Warhol Foundation. In 2002, she joined The Home Depot where she managed licensing out projects. In 2004, Ilana joined Nancy Bailey & Associates, where she was a Senior Account Executive responsible for developing and managing brand extension licensing programs for clients including Procter & Gamble, Del Monte, Crayola and Frito-Lay.  In 2010, Nancy Bailey & Associates merged with Beanstalk and Ilana became Director of Brand Management at Beanstalk for brands including Coppertone, Nesquik, Frigidaire, Bigelow Tea and  She joined Jewel in 2013.

Ilana has a been a featured speaker at Licensing International events.  Ilana is also co-owner of the Rachael Hale Brand and CMO of Artonomo, a portfolio management software system helping creators around the globe share their portfolios.  She has appeared on MSNBC’s, Your Business, speaking about licensing and is a contributor to the book, Self Made Boss, a guide for entrepreneurs and small businesses.  Ilana graduated from Emory University with a Bachelor of Arts degree.

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