Carol White

Carol White brings more than 27 years of experience in the art licensing industry to her role at Jewel Branding & Licensing. She has built her career at the intersection of art and commerce, helping artists, designers, and brands create meaningful partnerships with leading manufacturers and retailers. Prior to joining Jewel, Carol was the Founder and President of Artworks! Licensing, a national art licensing agency specializing in the gift and home décor markets. Established in 2005, Artworks! Licensing represented more than 20 top designers and artists and secured over 300 licensing partnerships across the manufacturing and retail sectors.

Carol’s career began at Barton-Cotton, Inc., a national direct-mail marketing company, where she served as Art Acquisitions and Licensing Manager for over a decade. In this role, she developed holiday card programs for prestigious clients including Ducks Unlimited, The American Humane Association, The National Wildlife Federation, The National Audubon Society, and the U.S. Golf Association to name a few. In 2001, she became Licensing Director at Arts Uniq, a national art publishing company. There, she led a team of artists and designers in expanding the company’s art licensing and print business into the retail sector, developing programs with major accounts such as Walmart, JCPenney, Bed Bath & Beyond, Lowes, and Cracker Barrel.

In 2019, Artworks! Licensing partnered with Jewel Branding & Licensing, combining expertise in gift, home décor, and lifestyle brands to offer a single, comprehensive source for artists, manufacturers, and retailers in the licensing industry. At Jewel, Carol continues to leverage her deep industry knowledge and extensive network to identify and develop licensing opportunities across a broad range of product categories. Her licensing expertise spans across many different categories including Tabletop, Gift/Home Décor, Home Textiles, Stationery/Publishing, Craft and Toys. Known for her collaborative approach and sharp eye for commercial potential, Carol plays a vital role in building partnerships that deliver long-term success for both clients and manufacturers.