Natural History Museum
The Natural History Museum is a world-leading science centre and one of the most visited attractions in the UK. A global source of curiosity, inspiration and joy. We aim to be a catalyst for change, engaging advocates for the planet in everything that we do. Our 350+ scientists are finding solutions to the planetary emergency in all aspects of life. The Museum is an iconic heritage brand known and loved all over the world, and its licensing program develops innovative products that reflect the Museum’s core values and inspire a love of the natural world.
The breadth of the Museum’s collections, encompassing 80 million specimens, and its archives bursting with incredible artwork, enables it to be endlessly creative with the brands it collaborates with and the products they bring to life together, from apparel and stationery to gifting, homewares and toys. The Museum’s licensing team continues to team up with prestigious brands and retailers which share its vision of creativity and sustainability both within the UK and globally.
About the Brand
The Natural History Museum is a globally renowned institution, attracting over 6 million visitors annually and housing the world’s largest natural history collection with over 80 million specimens. Home to 350 scientists, it focuses on biodiversity, climate change, and environmental protection, aiming to create advocates for the planet and tackle the planetary emergency. Its licensing program brings nature to consumers through beautifully designed, mission-driven products.
Licensing Program
The Natural History Museum is an evergreen brand with a robust licensing program that resonates across a wide demographic. Over the past five years, it has earned 20 licensing awards spanning both children’s and adult categories. Its licensees benefit from exclusive access to an extensive creative archive, featuring 17 style guides and more than 9,000 curated images available for use in product development.
The Natural History Museum’s two licensing programs bring its mission to life through products that connect people to nature. The adult program transforms the Museum’s archives into trend-relevant, design-led collections, while the children’s program inspires curiosity and learning through playful, educational ranges that nurture curiosity about the natural world.
The aim of the adult licensing program is to develop trend relevant products that have been inspired by nature. Drawing on our vast historical archives, the Museum harnesses these assets within a contemporary context to develop collections that appeal to design enthusiasts and nature lovers in multiple markets.
The aim of the Museum’s children’s licensing program is to develop product ranges that inspire a love of the natural world. Working closely with licensees and retailers, the program centers around encouraging future generations of scientists and nature lovers through fun and learning.
Creative Assets | Image Bank
Our image bank contains a wealth of visual assets that have been selected as the most commercial from the Museum’s archives. With over 9,000 images to choose from, key categories include:
- Dinosaurs
- Mammals
- Insects
- Botanicals
- Minerals
- Birds
- Marine Life
- Museum architecture
