Georgia O’Keeffe Museum
Georgia O’Keeffe (1887–1986) is one of the most celebrated and influential artists of the 20th century, renowned for her groundbreaking contributions to modern art. Her innovative use of color, abstracted forms, and deep connection to nature continue to inspire artists, designers, and brands worldwide.
Beyond her iconic flowers and landscapes, O’Keeffe was a trailblazer—an independent spirit who challenged conventions and paved the way for future generations of creators. Her enduring legacy makes her a powerful muse for bold, meaningful collaborations.
About the Museum
Since 1997, the Georgia O’Keeffe Museum has shared insight into the life and career of Georgia O’Keeffe with visitors from around the world. With sites in Santa Fe and Abiquiú New Mexico, the Museum offers a comprehensive experience to tell the artist’s story in the landscapes that inspired her.
THE ICON
- Celebrates O’Keeffe as a modern art icon and cultural trailblazer.
- Draws from her style, lifestyle, and personal objects for inspiration.
- Offers licensees a chance to create products reflecting her independent spirit.
THE PLACE
- O’Keeffe’s work reflects her deep connection to New Mexico, New York, and the American Southwest.
- This pathway explores the colors, textures, and moods of these landscapes.
- Licensees can create products inspired by the desert’s raw beauty, city modernism, and nature’s abstraction.
THE ART
- This pathway translates O’Keeffe’s artistic vision into thoughtfully designed products.
- 2D products can feature her actual artwork, preserving its integrity.
- 3D products can reinterpret her bold compositions, organic forms, and signature motifs.
