Key Themes: Spring & Summer Celebrations
Mother’s Day
Sentimental florals and elegant Victorian framing share space with playful puns, mahjong tiles, playing cards, and stacks of books — for messaging that celebrates moms as whole people with diverse interests.
Strawberries, tulips, butterflies, and delicate bows carry the softer, garden-inspired side, while wavy and scalloped frames give a hand- Mother’s Day finished quality. Crafting, curated collections, and Nouveau-stye florals round out the key themes for Mother’s Day.
Key themes: crafting, loving moments, curated collections, elegant Victorian, book love, cute puns, gardens, Nouveau florals
Key icons: strawberries, tulips, butterflies, delicate bows, playing cards, mahjong, books, scalloped frames, abundant florals
Graduation
Graduation leans loud and graphic, with bold typography and hand-drawn doodles doing most of the talking. Books, grad hats, pennants, and badges form the core iconography, while confetti, wavy lines, and expressive hand illustrations bring movement and energy.
Curated collections offer a more personal angle for grads with specific interests, and floral repeats and playful pets soften the category for sentimental senders. The throughline is celebratory volume — expressions built to match the size of the milestone.
Key themes: bold graphics and typography, hand drawn/doodle, book lover, playful pets, floral
Key icons: books, curated collections, pennants/flags, grad hats, expressive hands, wavy lines, confetti, badges
Father’s Day
Father’s Day moves through a vintage, lived-in vocabulary built around the things dads do and love. Classic cars, vintage record players, scout badges, and flags or pennants set the retro tone, while grills, burgers, and vintage cocktails cover the BBQ and entertaining angle.
Mountain ranges and nautical references support outdoor adventure themes, and book love and analog games round out the category.
Key themes: vintage/retro, curated collections, outdoor adventure, nautical, analog games, BBQs, book love
Key icons: classic cars, vintage record players, scout badges, mountain ranges, grills/burgers, vintage cocktails, pennants/flags
Birthday
Birthday is the most stylistically generous category, accommodating cute puns, sweet treats, travel themes, post and letter references, and analog games all at once. Balloons and balloon-letter typography lead the visual language, alongside cake stands, sprinkles, stamps, and travel tags.
Cute pets bring personality, strawberries add a sweet motif borrowed from neighboring categories, and pennants or flags reinforce the celebratory feel.
Key themes: cute puns, curated collections, sweet treats, travel, post/letters, analog games
Key icons: balloons/balloon letters, cake stands, travel tags, newspapers, stamps, sprinkles, cute pets, strawberries, pennants/flags
