Lifestyle Brands Drive Multi-Category Growth

License Global | May 20, 2026

Jewel’s portfolio of lifestyle partners features a dynamic mix of design-led brands, each bringing a distinct aesthetic and creative perspective to the market. Unified by a strong point of view, these brands translate artistry into thoughtfully designed products across home and lifestyle categories.

Ceci New York is expanding its presence across the home category, with a stunning collection of fashion bedding, decorative pillows and throws from Berkshire Blanket & Home, as well as a tabletop collection with Lifetime Brands. The brand is also set to introduce a beautifully designed assortment of dated goods later this year.

Nikki Chu, an interior designer, tastemaker and influencer, is growing her design empire across key home categories, including tile, rugs, wall decor and home textiles.

Simplified, a popular brand of planning and organization tools for busy women founded by Emily Ley, is adding to its product offerings through licensing partnerships across home textiles, beauty tools, housewares and pet accessories. Widely available at major retailers including Walmart, Target. TJ Maxx, Marshalls, and HomeGoods, Simplified remains rooted in its mission to equip, inspire and empower women with tools and systems that bring ease and organization to everyday life.

Plum Pretty Sugar, the brand that pioneered the Getting Ready loungewear category in the bridal industry, is seeing strong growth as a lifestyle brand with a romantic, boutique-inspired aesthetic at an accessible price point. The brand has expanded across a wide range of categories, including kitchen and bath textiles, fashion bedding, rugs, health and beauty, stationery, gift and party goods.

Turnowsky continues to gain traction as a globally recognized design brand, expanding across categories, including stationery, fabric, tabletop, wall art, home textiles and decor. Founded in 1940, the House of Turnowsky has built a reputation for timeless elegance and design innovation, fueled by a rich creative heritage and a strong in-house studio. Today, its licensing program continues to bring this legacy to life across global markets, earning recognition as a Top Licensor in 2025.

Learn more about our lifestyle brands