Jewel Branding & Licensing Unveils Partnerships and Launches

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License Global | May 19, 2026

Jewel Branding & Licensing has announced a powerful slate of new partnerships, global brand expansions and product launches across its diverse portfolio of heritage brands, lifestyle properties and artists. Building on strong momentum from the past year, Jewel continues to drive strategic licensing programs that translate design, culture and storytelling into impactful consumer products across key global markets. Licensing opportunities in the heritage, museum and non-profit segment are experiencing exponential growth globally, and Jewel offers a full spectrum of these brands under one roof. Designed for consumers who value meaning as much as design, the brands in its portfolio have cultural relevance, global appeal and purpose. Jewel’s expertise lies in translating each institution’s core identity into design-led, commercially successful programs.

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“Heritage licensing is one of the fastest-growing sectors, and we’ve seen that momentum across our own portfolio,” says Julie Newman, founder, chief executive officer, Jewel. “From art and architecture to nature and science, our brands deliver authentic stories that connect with consumers and drive strong retail performance.”

New York Botanical Garden (NYBG) is growing its global momentum as a botanical lifestyle brand, with expanded partnerships across home, fashion and international markets. Rooted in one of the world’s most significant collections of botanical art and research, NYBG’s licensing program continues to translate nature, beauty and conservation into design-driven products.

The Frank Lloyd Wright Foundation continues to be a standout with strong momentum across home, lifestyle, fashion and experiential design. Through a growing roster of partnerships, the Foundation is translating Wright’s enduring principles into design-led products and experiences for a global audience. Launches across home, lifestyle and experiences are planned throughout 2026, reinforcing the continued relevance of Wright’s vision and its impact across design and culture.

The Museum of Fine Arts, Boston continues to expand its presence across fashion, accessories and home, with a growing pipeline of global partnerships and product introductions. The brand is growing its international footprint through new agency representation in Germany and expanded merchandising programs globally.

The Natural History Museum is rapidly expanding around the globe, building on high international demand for science-driven, purpose-led brands.

Sanderson, the heritage British brand, is strengthening its presence in the home category with the launch of the Country Woodland collection, in partnership with Williams Sonoma. Morris & Co. is conducting a major expansion in the U.S., with new partnerships in development that will be announced later this year.

Finally, Jewel recently announced that it has been appointed as the exclusive licensing agency for the Country Music Hall of Fame and Museum, including the iconic Hatch Show Print, a letterpress print shop owned and operated by the museum.

see OUR CULTURAL INSTITUTIONS & HERITAGE BRANDS

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