A Distinctive Style
Valerie Carr is the pen, paper, needle and thread behind Valerie Valerie Designs. She illustrates in watercolour and ink and translates her art on to a broad range of beautiful products. With her mix of quirky line drawings, vibrant watercolours and textured repeats, Valerie’s style is unique and can be easily identified as ‘Valerie’ from twenty paces.
In The Studio
Working from her garden studio in Shenfield, England, Valerie starts her day with a little meditation. It’s an essential part of her working process because she is of the firm belief that if you take the time to create a calm and relaxed atmosphere, then creativity will just flow into it. She says that creativity needs to be made welcome and it seems to work!
In her illustrations, Valerie uses simple lines, often with an intentionally warped perspective to exaggerate an interesting characteristic. Using small sections of her illustrations to make stunning repeat patterns, Valerie also prints her own fabrics in order to experiment with textile product ideas. Combining her creative colour palettes with her sewing skills, Valerie is able to hand make individual textile and quilting products in a variety of colour ways to showcase her designs. She especially loves this process, beginning with a seed of imagination and making it into finished, practical, real life product. It’s useful from a design perspective and also very satisfying!
The Finished Product
As a Designer/Maker herself, Valerie has a wealth of experience in retail and business and so she instinctively knows how to marry design and product in order to make it work commercially. Her designs are available for a wide range of categories including greetings cards, stationery, colouring books, bedding, ceramics, home textiles, fabrics, wall art and travel accessories.