Retail and Business Development Guru
Utilizing thirty plus years of marketing experience, Greg Wyman, initiated the B. Smith with Style retail brand. As Executive Vice President of Marketing at Keeco in San Francisco, he facilitated a relationship between B. Smith and Bed Bath & Beyond to market products under the license, “B. Smith with Style”.
In 2001, Wyman joined B. Smith Enterprises as the VP of Licensing and signed multiple licensees to produce home products for the B. Smith with Style brand including bedding, bath, serveware, etc. Under Greg’s management, the brand has grown into a multi-million retail dollar business.
In 2004 Wyman launched The Wyman Group LLC, a full service licensing and branding company. In 2013, The Wyman Group launched Poetic Wanderlust Designed by Tracy Porter and joined forces with Jewel Branding & Licensing to manage and develop the brand. In addition to the above, Wyman developed several multi-million dollar private brands including Vintage Home at Walmart, Heirloom Lace at Target, and New Traditions at Sears, among others.