Beauty and style
Jessie Steele's vintage-inspired, hostess and kitchen aprons prove true the old adage that beauty and style are timeless. Influenced by the romantic visions of a bygone era, and designed in vibrant colors, flirty patterns and figure flattering shapes, these fine quality, retro-chic cooking aprons make the perfect fashion accessory in or out of the kitchen. Helena Steele had collected 20 th Century vintage aprons for years, enchanted by their amazing styles and nostalgic charm. These beautiful kitchen aprons symbolized the grace and beauty of a forgotten time. She visualized it was possible to preserve their heirloom characteristics while giving them a uniquely 21 st Century fit and appeal. It was time to re-focus on friends and family, and revive the fun of the "hostess" party.
Helena shared her vision with Claire Steele, her daughter, a former model and fashion expert. Helena proposed that they bring their talents together to create vintage aprons that would both reflect the retro whimsy of the 1940's and 50's and meet the challenging needs of today's woman. Claire enthusiastically agreed, and Jessie Steele fine hostess aprons was conceived.
Helena shared her vision with Claire Steele, her daughter, a former model and fashion expert. Helena proposed that they bring their talents together to create vintage aprons that would both reflect the retro whimsy of the 1940's and 50's and meet the challenging needs of today's woman. Claire enthusiastically agreed, and Jessie Steele fine hostess aprons was conceived.
Retail success
In the seven years since they've launched the niche of nostalgic apron fashion, Jessie Steele fine hostess aprons have been sold in over 3000 stores, appeared on such hit television shows as Oprah and Desperate Housewives, and have been featured in numerous national magazines and newspapers.
Jessie Steele has expanded their brand in 2012 to include Pajamas, tabletop, kitchen stationery, gifts and fabrics by the yard. To see more information on Jessie Steele go to: http://www.jessiesteele.com
Jessie Steele has expanded their brand in 2012 to include Pajamas, tabletop, kitchen stationery, gifts and fabrics by the yard. To see more information on Jessie Steele go to: http://www.jessiesteele.com